Henry Ford This presentation has been designed for the GCSE course on the American Boom. Opportunities exist for revision, literacy and modelling. Impress.

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Presentation transcript:

Henry Ford This presentation has been designed for the GCSE course on the American Boom. Opportunities exist for revision, literacy and modelling. Impress the pants of an Ofsted inspector (someone who can’t teach) if you got the students to grade their own work using the mark scheme, Remember press ‘P’ if you wish to return or undo the last action.

The Model ‘T’ Ford Henry Ford set out to build a car which everyone could afford to buy. It was slow, ugly and difficult to drive, and was nick named the ‘Tin Lizzie’ by the American people.

The Model ‘T’ Ford The attraction of the Model T Ford was that its price never increased. Costing $1200 in 1909, the price in 1928 was only $295. By 1929 Ford was producing more than one car per minute

Mass Production Ford was able to sell cars cheaply because they were mass-produced and every part was Standardized (only came in black and one engine size was available). By producing large numbers of cars on an Assembly Line Ford needed fewer skilled workers, and that cut the cost of paying wages.

Ford perfected the use of the Assembly Line to speed up production. Mass Production Ford perfected the use of the Assembly Line to speed up production.

Key Quote – Henry Ford ‘A customer can have any color he likes for his car so long as it's black’ How would this have helped to cut production costs?

Assembly Lines Henry Ford 1925 ‘… each man and each machine do only one thing ... the thing is to keep everything in motion and take the work to the man not the man to the work’ Henry Ford 1925

The Cycle of Prosperity! Car Industry Mass productions & Standardization lead to increased car sales. More jobs are created in other industries. More Standardized parts are needed The Cycle of Prosperity! More people with jobs means that they can afford to buy a car! Jobs in Diners, Motels & Gas Stations. Steel Glass More Oil is used. Rubber More roads are built. Leather

Car Production & Cycle of Prosperity Car production used up 20% of America's steel, 80% of its rubber, 75% of its plate glass and 65% of its leather. By the end of the 1920’s American cars used seven billion gallons of gas a year. This helped to create jobs in the oil industry and made the oil state of Texas rich.

Aerial view of the Rouge plant in 1930 In 1929, there were 81,000 men working in this one factory

Labor Unions Fought against labor unions Believed they only harmed productivity Was the last automaker to recognize the UAW A 1941 sit down strike forced Ford to finally recognize the union Many of strikes in Ford’s plants resulted in violence and bloodshed

Politics Opposed both WWI and WWII He and Hitler admired each other’s accomplishments Hitler kept a life-sized portrait of Ford next to his desk Ford was awarded the Grand Cross of the German Eagle The only American mentioned in Mein Kampf

Dearborn Independent Purchased for Ford by his private secretary Filled with articles relating to anti-immigration, anti-liquor, anti-Semitics