Mavis Erica Elisa Ty 1

Motivation Modern people like to loss weight, slim body has become one of the most recent trends. Although there are recipes everywhere, most people have no time to prepare lunch boxes. We want to combine diet with exercise, thus we create a healthy center called --- M&M company. 2

Target customers Lose weight Keep slim body Concern healthy Eating outside Others e.g. lazy, busy… 3

Services Eat Product selling Member Exercise 4

Eat Cooperate with lunchbox shop. Hire a dietitian from outside to design recipes to lunchbox shop. Receive the order from schools and firms. (more than 5 people, deliver it only in Taichung city) Sell low-fat lunchbox, instant meal, sport tools, and related products in physical store. 5

Lunchbox ($120~$200) 6

Exercise Hire fitness trainers to teach (Yoga Aerobic dance Belly dance Hip-hop Ballroom dancing ) Physical class everyday (with schedule) Healthy lecture regularly Winter/summer camp (for students who want to lose weights) 7

Member (only for whom buy the exercise courses) Have own member space on website.(My M&M) Have qualification to attend regular trips and lecture. On-line course selection 8

Product selling Nutrient foods and diet foods Sport tools Recipe books Exercise course DVD Related products 9

Organization chart CEO Marketing department Professional department HR & Finance department IT department 10

CEO 1 person Responsible for this company Supervise staff To make arrangements with other companies 11

Marketing & planning department 1 person Customer service Design classes Design activities: Member tours, winter/summer camp Promotion 12

Profession --- fitness trainers and dietitian 4-6 people (outsource : 1 dietitian) Teaching Design recipe of loss weight Consulting 13

Human Resource & Finance department 1 person Human resource Accounting Order the meal Order the products: Fitness equipment, instant meal… 14

IT department 1 person Build and maintain the website Build the privacy space of members Fix computer software and hardware Process the data of members 15

Technology requirement Needed system A hosting server rent for the website hosting. We use iweb.com. ADSL High speed internet must used for the website. Windows 7 operation software use for administrator and key employees. Microsoft Office 2010 is suitable for manage general reports and documents. 16

Web site Hosting 17

System 18 SystemInformation requirement Registration(Add course)Member ID, Name, Address, E- mail, Tel. no., Course selected, Username and password Management own space & make schedule Username, password and set schedule data. PaymentMember ID, ID credit card, Name credit card, secure number, Username and password Remind member systemMember ID, Course selected Member system

System(cont.) 19 SystemInformation requirement Category productsProduct ID, Product name Display product detailProduct ID, Product name, Product Detail and Price DeliveryProduct ID, Quantity of product, Address for delivery PaymentMember ID, ID credit card, Name credit card, secure number, Username and password E-store and Food order online(Include Delivery service)

System(cont.) 20 Suggest information SystemInformation requirement Suggest good foodHeight, Weight and course Suggest how to exerciseHeight, Weight and course

System(cont.) 21 Activities SystemInformation requirement Registration for join activitiesRegister data, Send invite cardParticipants data,

User interface 22

Courses Schedule Y : Yoga class A : Aerobic dance B : Belly dance H : Hip-hop BA : Ballroom dancing Mon.Tue.Wed.Thur.Fri.Sat.Sun. 6:30 | 7:30 10:00 | 11:00 15:00 | 16:00 19:00 | 20:00 | 21:00 Y Y Y Y Y YA A A A A A BA H H H H H H B B B B 23

Cost Cost of trainer There are 5 types of exercises in our company ($500*22 Lessons) per week + ($800*5 Lessons) per week _________________________ $15,000 per week $60,000 per month YHAB BA 24

Cost Human Resource Trainers : $60,000 Dietitians : $30,000 Marketing : $20,000 Human resource & Finance : $20,000 IT : $35,000 Rent : $20,000 Utility : $10,000 Advertisement fees : $10,000 ________________________________ Total $205,000 25

Revenue(1/3) Each BA course = $200 Other course (Y,H,A,B) = $150 Membership fee We plan to take 150 members per year. Assume all members distribute to 4 types of fees averagely. [($3600+$9000+$16000+$27500)*(150/4)]/12 = $175,312.5 We expect to earn from members. Months e.g. 1 1/1~1/31 3 1/1~3/31 6 1/1~6/ /1~12/31 Fee$3,600$9,000$16,000$27,500 26

Revenue(2/3) Lunchbox We expect to sell $40*50 + $50*30 + $60*10 = $4,100 per day $12,300 per month Price level$120$150$200 To lunchbox shop $80$100$140 Net profit$40$50$60 27

Revenue(3/3) Membership fees $175,312.5 Lunchbox $123,000 Related products $ 20,000 ____________________________________ Total $318,

Net profit Total Revenue $318, Total Cost Total $205,000 _______________________ $113,312.5 per month $1,359,750 per year 29

Thanks for your listening. 30