By @Reed_Barkate, @Alex_Bryan, @Austin_Burton, & @Carson_Campbell Burty By @Reed_Barkate, @Alex_Bryan, @Austin_Burton, & @Carson_Campbell

Burty

Agenda What is Social Media Analytics What is Sprout Social Future Implications Problems & Limitations Who Uses it? What is Sprout Social  What is Social Media Analytics Burty What is Sprout Social & How does it use Analytics? Business Uses Problems & Limitations Future Implications

Social Media Analytics Analyzing Social Data to Make Decisions Track Important Business Metrics Track Brand Perception Understand Market Direction Hone Marketing Campaigns Importance/Use

Sprout Social’s Analytics Social Listening Performance Reporting  Data Mining  Reed

Who Uses it? Identify Negativity Respond & Engage Customers Identify Core Customers Publish Targeted Content Carson

What's Holding The Rest Back? High Entry-Level Price Develop In-House vs. Out-of-the-Box Lack of Visual Platforms Limited Filtering Options Carson

Where is Sprout Headed? Anticipate Consumer Needs Be wary of current vs. future platforms  Ethical Dilemma of Using Customer Data Anticipate Consumer Needs Alexi

Alexi

References https://sproutsocial.com/customers https://iag.me/socialmedia/reviews/7-reasons-not-to-use-sprout- social/ https://www.salesforce.com/research/customer-expectations/