Technology and Learning Workshop: Incorporating Social Media Tools into Training Activities Tseli Mohammed Project Associate, AIDS.gov FTCC 2010 Workshop July 15, 2010 . 1

Screenshot of AIDS.gov Give background of AIDS.gov Project – serves as a portal across Federal agencies to access and share information and resources around HIV and AIDS for U.S. epidemic. Note NHAS release on Tues July 13, 2010 2

Social Media in Response to HIV AIDS.gov uses many formats of of social media to share info and resources

Today’s Agenda: What is Social Media? Social Media in Trainings before, during and after... Benefits and Limitations Developing a Social Media Strategy Questions? Note we will not cover the mechanics of social media tools, not going to specifics, giving broad overview of concepts of social media

What is social media? New media? Web 2.0? Ask audience to throw out first thoughts when think of social/new media and web 2.0

Some of the many (and ever-changing) tools… RSS Podcasts Blogs Widgets Mobile Note the new media one pagers and can find more indepth information on the factsheets available at blog.aids.gov, click new media toolkit badge from home page. Twitter Facebook MySpace YouTube

Listen. Connect. Create. Collaborate. Engage. More so, at AIDS.gov, we think of social media as a means of ...

Stand up if… http://flickr.com/photos/tompagenet/423921086 Activity – stand up, sit down - QUICKLY (ok if it doesn’t ok if it does..) We all use social media on a daily basis, in our personal lives. How about in your training centers: Organization has social network (such as facebook, myspace) account Twitter account? Used videos in trainings Webinars Texting campaign/Texting reminders etc. Again, some of you are already using these tools, and are a valuable resource to you colleagues here today! http://flickr.com/photos/tompagenet/423921086

8 in 10 adults in the U.S. use the Internet. 92% of 18-29 year olds 42% Adults 65+ years 63% Latinos 64% African Americans From these numbers we can see about 80% of adults in US are using the internet, but if we break those down, African Americans and Latinos are still are bit behind... “Mobile Access 2010.” Pew Internet & American Life Project, July 2010. Available at: http://www.pewinternet.org/Reports/2010/Mobile-Access-2010.aspx. Accessed 7/12/10. “Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx. Accessed 8/21/09.

48% African Americans and 47% English-speaking 28% White Americans do Hispanics go online using a mobile device 28% White Americans do But, in terms of going online using mobile devices, African Americans and Hispanics are leading, over white Americans – “This means the digital divide between these minority populations and white Americans diminishes when mobile use is taken into account. “ Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx. Accessed 8/21/09

60% of e-patients access user-generated content related to health. 53% of e-patients consult Wikipedia. 20% of e-patients post or share content. People are going online to access health information, and portion of those even post and share information – if this is where your target populations (providers) and their target populations (consumers) is going, then this is where you should have some form of representation. Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1. Accessed 8/21/09 12

Social Media Tools in Trainings Activities

Before... As you noted, some of you organizations are currently using social media, and some of your providers are using it as well! So for your activities and task, how can you use social media BEFORE

For WAD 2009, AIDS.gov asked their twitter followers to share their thoughts and suggestions for the activities for the day. You could ask people what THEY are planning for a training, get suggestions etc.

During... During a training, THIS for example is a social media event!

AIDS.gov uses social media for their activities routinely – blog and video to combine awareness for Caribbean American Awareness Day AND a How to use and share video. Webinar for NHTD 2010. Used facebook to promote blog and texting campaign. NHTD Locator widget – find testing sites, housing etc. Similarly, can use social media during training, for questions coming in, videos, etc.

After... To follow up after a training event has taken place...

Can again, get feedback, create podcasts, videos, blogs posts, all about repurposing information and resources that you already have!

Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel 21

Benefits And Limitations Now we know a lot of the benefits of social media, but there are some limitations..

Benefits and Limitations Share information and resources Collaborate with partners Engage and gain feedback with target audience Still those not using social media Accessibility to tools Time and relationship building

Developing a Social Media Strategy Opportunity for you providers to use social media to reach their audiences

Approach to Social Media Strategy* People Objectives Strategy Technology POST Strategy is similar to other public health planning methods – like logics models etc., now we just have more tools and technology to adapt them to! * ©2007 Forrester Research, Inc. All rights reserved.

Who are you trying to reach? PEOPLE: Who are you trying to reach? Who is your target audience – providers?

Check out Communication Strategy handout

OBJECTIVES: What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)

STRATEGY: How will your objectives be met? (Consider your overall communications plan, organizational culture, and capacity)

TECHNOLOGY: What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)

Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation

Blog Comments

Facebook Insights

YouTube Insights

Twitter Retweets

Put in time, effort, proper planning, using partnerships, using traditional media and social media, could have surprising fulfilling outcomes! 200 of Alabama A&M Students in this Mosaic. We are all Facing AIDS Together. 

Questions? Tseli Mohammed tmohammed@jsi.com or contact@aids.gov

Stay connected! www.AIDS.gov Blog.AIDS.gov Twitter.com/aidsgov Facebook.com/aidsgov Myspace.com/aidsgov Flickr.com/aidsgov YouTube.com/aidsgov 41