SHAZAM YOUR TV! BY: HANA JACOVER & TIM NICKLAS. SHAZAM-WHAT IS IT? Do you ever hear a jingle or song that you wish you knew the title or artist of? SHAZAM.

Slides:

Advertisements

Similar presentations

On-line media tools for strategic communications purposes When using media tools for communication we try to use the latest technologies such us blogging,

Advertisements

Products Ready to Deploy 2 3 Usage scenarios: Viewer watching local news misses weather; and presses A from EBIF overlay to launch AccuWeather ActiveVideo.

Jun Group Entertainment Harnessing the power of file sharing.

1 1 The Power of NBC 5 CHICAGO and NBC5.com! ZOOLIGHTS 2007 MARKETING PARTNERSHIP.

To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store.

And It Begins… So, you want to start using social media for your business? Sounds like a plan… We will focus on two platforms today, Facebook and Twitter.

SOCIAL MEDIA FOR BUSINESS Effectively leveraging this powerful marketing tool. Eric D. Schulz Co-Director of Strategic Marketing and Brand Management.

Mobile Sponsorship Proposal DaftRun-TheSportsFinder 08/03/2014.

@Triona_Campbell.

Rashida Jamil WHY COMPANIES ARE IN NEED OF MOBILE DEVELOPERS.

What are the “5 W’s and How ?” The 5 W’s and How is a way of pulling out significant details in an article.

 A significant 90% of marketers indicate that social media is important for their business  Video marketing on the rise: A significant 77% of marketers.

CHAPTER 12: Promotional Mix Article Summaries Presented by: Jason Beinstein Heather Hart Eric Mollo.

Product Placements. o Television advertising is becoming more creative:

Print meets Web 2.0. Information sharing Interoperability User-centered design Collaboration Web 2.0.

Get Heard. Be Loved..

Clear Channel’s free, industry leading digital music service gives you instant access to more than 1,750 live radio stations or lets you create your own.

◦ What can you automate & Scheduling your content automatically to go onto Facebook ◦ Good examples of Facebook fanpages ◦ What to avoid on your Fanpage.

Interactive Radio Campaign [STATION] Proposal Insert Station Group & Advertiser Logo.

Marketing with Radio & Digital in 2014 Cumulus Media Salt Lake City reaches nearly two million website visitors every month with innovative, exclusive.

Marketing with YouTube Why is YouTube Important? 3,000,000,000 + Views a Day That’s double the prime-time audience of all 3 major TV networks combined.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

First Screen In 1929, we were introduced to the “First Screen” o Still today, Television advertising is a tremendously effective way to market.

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

In all its forms, media influences what we buy and what we think.

STATION PROMOTIONS. Campaign Overview Our station partner in Portland ran a Sam Smith Seattle Giveaway during the month of January. The campaign leveraged.

Fantastic Facebook Fan Pages Mini-Course. The power of the Static FBML application:  Strategies For Gaining Expert Status  Pushing the Envelope by Adding.

Empowered with editorial content from media partners, News Channel 11 and the Bristol Herald Courier, TriCities.com delivers accurate local.

Virgin Media Virgin Media is formed by the merger of NTL:TELEWEST with Virgin.net Merger Of Virgin Mobile brings UK first Quadruple.

UNCHARTED… is 94.3 The Shark's Digital platform for Unsigned Artists. Hosted by The Shark’s Rick Eberle, covering the tri-state area with a focus on Long.

Cliff Tillery– Digital Marketing Consultant  A picture is worth a thousand words  Which makes a video priceless for your business  All social media.

GOOGLE PLAY BOOKS & BOOKMARKS

MSC MARKETING. Company History 1997: Launch 2007: Streaming debuts 2014: 53.1 million members

© Olena Chernenko/Vetta/Getty Images Lamb, Hair, McDaniel Chapter 18 Social Media and Marketing © Cengage Learning All Rights Reserved.

Waitrose concept  Proposed tabbed & expandable MPU  Interactive selection of recipe ideas  Increased real-estate for interactivity with out leaving.

A leading provider of entertainment content in Ireland.

P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.

ARTISTdirect Network Advertising and Sponsorship Opportunities CONTACT: Bill Wiemann

Kia Motors Nathanael Johnson Red Nixon.  Kia  Founded in 1944  Oldest South Korean car manufacturer  U.S. Appearance  First appeared in USA under.

Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013.

Griffin Marcucci Jake Peters Nikki Sulvetta. The Campaign  “Wear the Pants” Targeting 25- to 49-year-olds On a mission to make khakis cool again Casual.

Radio. It’s A Love Thing Brand Campaign Launch Brand Campaigns – RADIO. IT’S A LOVE THING 2013 – When You Advertise on Radio, They Hear.

Microsoft x-box 360 is a next gen games console. Its games include The Halo series and gears of war series. Microsoft x-box 360.

YAHOO! KIDS Jacqueline L. Depto All images are within copyright compliance with Microsoft Office 2010.

 An additional electronic monitor used by people while watching television  Incorporates and allows viewers to experience both aspects  Next big thing!

HOW TO DOMINATE TWITTER Communicating with 140 Characters..

DIGITAL MARKETING EXERCISES APPCAMPUS. Click to edit Master title style Exercise – Plan your Keywords Write down keywords for your company or application:

E-commerce Marketing Communication

E-commerce Marketing & Advertising

SYNERGY V CONVERGENCE Super 8 v attack the block.

Tom Lump Lake County Fair Kara Moon Porter County Fair.

 The world’s leading manufacturer, marketer & distributor of non-alcoholic beverage concentrates and syrups.  Created in Atlanta, Georgia by Dr. John.

For Your Consideration  In what ways can companies prepare to use social media for customer servicing?  Will social media change, enhance, or replace.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

Aggregated Research. Mobile Services Usage per Age Group, US Source: Pew Research Center's Internet & American Life Project, April 2010 Key findings 57%

FUTURE OF MOBILE. IT USED TO BE SO SIMPLE… IN-STORE PURCHASE CONSUMER IN-STORE SALES PEOPLE FRIENDS & FAMILY MASS MEDIA.

Digital Marketing Strategy by BCP Design. Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing.

Shopper Marketing Case Studies 1. RESULTS 16% Coupon clip rate 61% CTR to YouTube Hellmann’s and its ad agency, Ryan Partnership, collaborated with SessionM.

Presents: Local Mobile Marketing

How To Use Hulu On Samsung Gear VR Device?

FOR AFRICAN-AMERICANS

2016 toyota prius super bowl package

Responsive Website Design The Ultimate Key to Business Development

Why mobile applications/systems important?

Radio. It’s A Love Thing Brand Campaign Launch.

Marketing for YOUR Market

SPE Point of View Proposal

Slides prepared by Sarah Benis Scheier-Dolberg

Interactive Media Technology

Presentation transcript:

SHAZAM YOUR TV! BY: HANA JACOVER & TIM NICKLAS

SHAZAM-WHAT IS IT? Do you ever hear a jingle or song that you wish you knew the title or artist of? SHAZAM IT! Free smartphone App to discover music Worlds leading mobile discovery app Encourages user participation Over 175 Million users in 200 countries

SHAZAM FOR TV Ads from TV can now be Shazamd to unlock extra content, such as: Contests Extended commercials Coupons Recipes Free songs Scavenger hunts 2011 Dockers Ad Super Bowl Success 1/3 of Super Bowl Ads will use Shazam Informs consumers to Shazam the commercial before it airs Furthering market this year

WHAT SHAZAM CAN DO FOR COMPANIES! In one ad campaign studied: Shazam drove 20% more traffic to the mobile microsite than the brands website received from all sources 0.3% of them Shazamd the commercial, three times the average online click-through of 0.1% 27% of the people who Shazamd the ad either shopped, downloaded the song featured in the ad or viewed additional content Source: shazam.com/music

THE BIGGER PICTURE Allows companies to engage and become interactive with consumers Gives easier access for consumers to respond to an ad Tactic to increase positive thoughts towards a companys brand identity and image Extends reach Revolutionizing TV viewing

POSSIBILITIES FOR SHAZAM Food channels Recipes Reality TV Shows (American Idol, Americas Got Talent…etc.) Download songs directly Links to vote for contestants TV shows & Movies Watch and download previous episodes Get sneak peaks and deleted scenes Extended Trailers Sports Team/Player information Game highlights The possibilities are endless!

QUESTIONS?

WORKS CITED (article)