Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort Jeff Patrick – Founder, Common Knowledge

Presenters Jeff Patrick Founder Common Aaron Biddar VP Sales & Marketing ThePort

ThePort Overview Social Media Solutions provider focused on nonprofit organizations Based in Atlanta Social networking veterans 100+ active communities Partnerships with leading constituent- management systems

The Company We Keep

Solutions for nonprofits Increase Advocacy Boost Online Donations Build Thought Leadership

Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

Changing Landscape Acquisition & awareness Membership experience Monthly chapter meetings Annual events Books and magazines Continuous online interaction Fundraising events online Creating awareness with pledges Not that long ago… Today

Social Media Social media creates a dynamic community that brings together constituents to deliver on your mission.

Boost Online Fundraising with Active Donors Goal

Social Media Connects Donors & Creates Advocates

It all leads to an active community

Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

CARE Example

Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

Sierra Club ThePort and Common Knowledge built two communities for Sierra Club

Ways to connect Connect

Actions

Pledges

Recipes

Connect – Student Coalition Connect

Arthritis Foundation

Arthritis - Sponsorship

Modules Community Content

Extending Community Content

LMT Tracker & Widget

Social Networking Widget

LMT Widget creates action and advocacy

LMT Widget can be shared in any social network

Easily share content Invite the rest of the world to take action.

UCC Community

Donate Fundraising integration within online community

UCC Groups

CARE – Promoting Advocacy

Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

Leverage intelligence to empower development

Integration Partners

Data Integration Community member activity tracked in your member- management database Encourage community members to take action, become involved Anyone that fills out a registration or comment form can be added to database Single Sign On ThePort Shares Data

Constituent-Management Integration

Database & Profile

Community & Database

Customer Successes ACHE (American College of Healthcare Executives) – Goals: Wanted to develop and launch a unique online exam community that would help healthcare executives prepare for the Board of Governors Examination in Healthcare Management. – Why ThePort: Chose ThePort to integrate social media tools for knowledge sharing, real-time study groups and open-topic discussion – Results: ACHE now offers its affiliates a dynamic, energized web presence with a clear focus on learning and service to members, enabling it to retain a wider, more active and enthusiastic base

Customer Successes Buffini & Company – Goals: Leverage philosophy that networking is everything – train real estate agents to utilize online networking to connect with a wider variety of like-minded individuals and break down the constraints of geography – Why ThePort: Saw the power and flexibility of ThePort platform to harness their unique look and feel and make their vision a reality – Results: Within three days of launching, the Buffini community easily rose above 2,000 users, and has continued to grow exponential. Now more than 6,000 members!

Customer Successes RFMA (Restaurant Facility Management Association) – Goals: Help restaurant professionals share best practices to improve effectiveness and value; Provide a community for interactions between members and restaurant product and service vendors – Why ThePort: RFMA has a staff of only two – wanted a platform with simple-to-use and robust community-management tools – Results: Launched in January 2009 – 1/6 of all members already active (as of mid-March 2009)

Customer Successes CARE – Goals: Increase Member Interactions and Engagement: Increase Support of CARE Cause – Why ThePort: CARE selected ThePort because its leadership recognized that ThePorts social media suite furnished the most comprehensive Web 2.0 platform and the broadest functionality to keep pace with CAREs growing needs. – Results: Thousands of engaged members, message reaching thousands more, increased fundraising – 3,800 Members

Agenda Why Social Media? CARE Introduction Facilitating Donations and Advocacy Behind the Scenes Integration Q&A

Using Social Media to Increase Online Donations and Viral Fundraising Aaron Biddar – VP Sales & Marketing, ThePort Jeff Patrick – Founder, Common Knowledge