Descriptive Ad Read Assignment
Two Kinds of Description Objective Subjective
Descriptive Language NAMING Identifying things (trees, ocean, nose, mouth, hotel) DETAILING Description (factual, sensory) Green, sparkling, 4-door COMPARING Metaphor and simile (powerful) Best to use all three, in ways that show your product as unique.
Headline: Detailing Comparing Where is naming. Consider the body copy Headline: Detailing Comparing Where is naming? Consider the body copy. Does it uniquely describe?
Headline: Naming Body copy: Detailing Are the descriptions unique to India?
What problems do you see with this ad? How would you fix them? Problems: Company/product/service is not identified. Description not unique.
View sample student ads. Begin copy platform worksheet. Questions? View sample student ads. Begin copy platform worksheet.