Descriptive Ad Read Assignment.

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Presentation transcript:

Descriptive Ad Read Assignment

Two Kinds of Description Objective Subjective

Descriptive Language NAMING Identifying things (trees, ocean, nose, mouth, hotel) DETAILING Description (factual, sensory) Green, sparkling, 4-door COMPARING Metaphor and simile (powerful) Best to use all three, in ways that show your product as unique.

Headline: Detailing Comparing Where is naming. Consider the body copy Headline: Detailing Comparing Where is naming? Consider the body copy. Does it uniquely describe?

Headline: Naming Body copy: Detailing Are the descriptions unique to India?

What problems do you see with this ad? How would you fix them? Problems: Company/product/service is not identified. Description not unique.

View sample student ads. Begin copy platform worksheet. Questions? View sample student ads. Begin copy platform worksheet.