EZ Creators: Edward Luo, Jonathan Lin, Max Manoach About us: We are a group focusing on making and selling robots that are affordable and can pick up your dog’s poop and dispose of it on its own. Why should you care: If you hate picking up your dog's poop then this robot is perfect for you. TAM: ~150 million households SAM: ~ 60.2 million households TM: ~12 million households Customers spoken to: 10

Pet stores (e.g. PetSmart, Petco), which can help spread our product faster and farther Getting customers’ emails, talking to big pet stores Continue to make product cheaper and better as technology improves EZ Poop is for any dog owner that don’t want to pick up their dog’s poop and/or want to be more environmentally friendly EZ Poop will help dog owners clean up after their dogs in an efficient, sanitary, and environmentally friendly manner Factory Online and TV ads, word of mouth Building the product cheaply and quickly, but well made Production model. Customers are willing to pay ~ $1-500

Customer Archetype Profiles Age Gender Budget Occupation Description Customer 1 17 Male $1 - $100 Student Has time to care for his dog, however, does not like picking up the poop Customer 2 Female $1-$100 Doesn't want to hire someone else to walk her dog she wants a one time payment Customer 3 30 $100-$499 Businessman Has no time for dog especially not picking up her poop Customer 4 15 Hates picking up poop and also has no time for her dog Customer 5 14 Loves his dog and has plenty of time, dislikes picking up the poop

What we learned Hypothesis: Our hypothesis was that people would buy the EZ poop robot to help pick up their dogs poop if they had a strong hate for cleaning up after their dogs Experiments: we interviewed 10 people who own dogs at a dog park and dog store. We asked them questions like- How do you feel when picking up up your dog's poop?, What would you like to change in the methods used to pick up dog poop? If we had a product that could help you pick up your dog's poop how much are you willing to pay for it?, Results: a fifth of the interviewees said they would like to try our product