Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business OrgCom Introduction Phillip G. Clampitt, Ph.D. Hendrickson Professor of Business 12/4/2018 OrgCom

1. About the Orientation Determining your communicative purpose involves tough choices Assessment (research) is an integral part of effective communication To create a communication strategy you have to understand the business. (Biz strategy drives Comm. Strategy) Developing an effective communicative strategy is far more difficult than mastering oral, written, and visual skills. 12/4/2018 OrgCom

Orientation cont. You must have a working knowledge of current business events to develop an effective strategy. Great strategies can never overcome poor execution. An effective “thinking routine” trumps a recipe every time. 12/4/2018 OrgCom

2. My Approach to the Class If you learn the key principles, you can develop your own value adding thinking routine. Students learn best by: Applying concepts to real world cases My role is to accelerate the 3 step learning process 12/4/2018 OrgCom

Learning Process Study Adjust Perform CI Application Feedback 12/4/2018 OrgCom

3. First Steps Conduct a self assessment Strengths Weaknesses Resources Create a class name placard/playing card Name Personality profile Skills working on Develop a personal instruction manual Use the syllabus and website as guides 12/4/2018 OrgCom