Can we please everybody?

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Presentation transcript:

Can we please everybody? Stephen Roberts

Overview New direction and context Challenges Solutions Impact

Evolution Public Engagement Strategy Public Programme Strategy Review of existing programme Audience Expectations Climate

Target audiences Adults (develop) Families (deepen) Schools

Challenge 1: stopping something great Face to face engagement with scientist Coming out of the studio

Challenge 2: scheduling Audience needs Getting the most out of your day!

Internal partnerships Tours On-gallery programmes Dawn-o-saurus

11,835 visitors over 120 days at 366 shows 90% of visitors rated their overall enjoyment of the event as good to excellent 83% of visitors learnt something new about the natural world 68% of visitors felt the experience gave them a new understanding of the museum’s scientific work

Solutions After Hours programme “Dawn-o-saurs” Members programme After School Club

Impact of changes Audience growth Increased participation More sustainable programme