Charlie: A busy professional who spends his down time enjoying the finer things in life. He is quickly able to understand different contexts and situations which lets him see opportunities that others don’t. This makes him valuable in his professional life and helps him prioritize and organize his personal life. He is confident in the decisions he makes and has no problems taking charge in social settings to help the greater group get things done. Basic Demographics 30’s $100k+ income Lives in a city Majority have graduate degrees (MD, JD, MBA, PhD) Home owner Most are single or married with no kids Lifestyle/Activities Drinks- fine wine, beer, & bourbon Eats- Likes to cook, steakhouses, Mexican food All of his items are the highest quality (razor, record player, tv, car, furniture) Hobbies: Travel (International) Seasonal outdoors (kayaking, biking, skiing, sailing) Golf What else do you want to tell us? Fun facts; dreams/goals/hopes; important milestones, etc. Passions: I love/I hate Loves- when everything is in working order and in its place -a well made item that is really good at what it’s supposed to do -making order out of chaos Hates –wasted time and money -indecision -avoidable/foreseeable mistakes and errors