What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman www.rba.co.uk.

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Presentation transcript:

What the Search Engines are up to Now: same ingredients different recipes Karen Blakeman RBA Information Services, UK 02 June 20141Karen Blakeman Internet Librarian International

Searching is not quite like cooking Cooking –same ingredients + same recipe = same dish BUT: Searching –same search terms + same search engine same results Search engines have many, many chefs (servers) cooking to their own recipes and varying according to country and intended customer base Add to the Internet/Web search mix: –Desktop search –Enterprise search –Customisation 02 June 2014Karen Blakeman

Possible results 02 June 2014Karen Blakeman

But you do not expect…. 02 June 2014Karen Blakeman end up as:..this

A search engines results may vary In content and presentation From one minute to the next –different server being used Country versions –different emphasis –local content –different interface –different search features Different chains or brands –Live.com, Tafiti –Yahoo, Yahoo Alpha, AlltheWeb –Exalead, Baagz 02 June 2014Karen Blakeman

Google Number of hits is often fictional Thousands of different servers around the world, running different versions of the database, search features and ranking algorithms My Google experiment –site: "makes grants to organisations" –posted to several discussion lists, results from 157 people –majority were 40500, 48600, hits –a handful reported ca –Google Canada 5400 –many displayed 78 results –repeat search with omitted results - ca 250 results 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

Google News 02 June 2014Karen Blakeman

Google.com vs Google.co.uk 02 June 2014Karen Blakeman

iGoogle 02 June 2014Karen Blakeman

My iGoogle 02 June 2014Karen Blakeman

My Yahoo! 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

search.yahoo.co.uk, search.yahoo.com 02 June 2014Karen Blakeman

search.yahoo.co.uk, search.yahoo.com yahoo.co.ukyahoo.com 02 June 2014Karen Blakeman

mindset.research.yahoo.com 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

Ask Germany 02 June 2014Karen Blakeman

Ask UK 02 June 2014Karen Blakeman

Live Search 02 June 2014Karen Blakeman

Live UK vs Live US 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

Original Tafiti 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

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02 June 2014Karen Blakeman

Baagz 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman What Google's homepage may look like in

Dine à la carte images audio/video news blogs, RSS reference peer reviewed papers patents books social and professional networks etc. etc. 02 June 2014Karen Blakeman

Blog searching Google Blogsearch – Ask – Blogs and feeds – Exalead – –limit search to Site Type Blog Live Search – and select Feedshttp:// Blog and feed search engines –Technorati, Blogpulse 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman

Gourmet searching The set menu may be fast but may not give you what you want Different country versions –different presentation –different content –different search options –different ranking of results Be aware of different brands Think about the type and format of information you need – the search engines do not always give you the full menu 02 June 2014Karen Blakeman

02 June 2014Karen Blakeman Karen Blakeman Tel: Blog: This work is licensed under a Creative Commons Attribution 2.5 LicenseCreative Commons Attribution 2.5 License