Social Research Methods Nonreactive Research and Secondary Analysis MAN-10 Erlan Bakiev, Ph. D Nonreactive Research and Secondary Analysis
Nonreactive Measurement Unobtrusive measures Physical traces Erosions measures Accretion measures Archives Running records Other records Observation External appearance Count behavior Time duration
Content Analysis Content analysis topics Measurement and Coding Large # of text Study topic at a distance Difficult to see in casual observation Measurement and Coding Coding system Units Structured observation Frequency, direction, intensity, and space
Content Analysis Coding, Validity, and Reliability Manifest coding Latent coding Intercoder reliability
Content Analysis How to….. Formulate the research question Decide on a unit of analysis Develop a sampling plan Construct coding categories and recording sheet Coding categories Coding and intercoder reliability check Data collection and analysis
Existing Statistics/Secondary Analysis Appropriate Topics Involve info from large bureaucratic organizations Variables defined by larger organizations
Existing Statistics/ Secondary Analysis Social indicators FBI’s uniform crime index Locating data Statistical Abstracts of the US Secondary survey data GSS
Existing Statistics/Secondary Analysis Limitations Fallacy of misplaced concreteness Unit of analysis Validity Reliability Missing data