NATIONAL CURRY WEEK If you enjoy a curry - welcome NATIONAL CURRY WEEK 21st – 27th November 2010 © 2010 Peter & Colleen Grove

National Curry Week 2010 WE NEED YOUR HELP This year, we are again calling on the great British curry fan to become part of the great British curry family by joining The Curry Tree to help those in In past National Curry Weeks, we have raised funds for a variety of charities based around hunger and malnutrition. For 2009 we have created The Curry Tree Charitable Fund over seen by some of the top people in the industry to distribute funds raised each year, to the most needy causes. In 2008 a whole group of disasters hit parts of the world including earthquake in China ; floods in Malaysia ; earthquake in Indonesia ; earthquake in Pakistan ; floods in Sri Lanka ; floods in Nepal ; volcano in Chile and floods in Bangladesh and in 2010 we have had the horror of Haiti. Through The Curry Tree we will be able to react to natural disasters as well as provide ongoing support for the hungry, poor and malnourished around the world. There are 23 million people eating out regularly each year in Britain. If we all pledge just £1 a year just think what we could achieve and it is all so very easy.

National Curry Week 2010 *According to FAO figures the number of malnourished people worldwide increased by 75 million in 2007 to an estimated total of 925 million. *The Indian restaurant sector provides around 170 million meals a year, sufficient for nearly 3 meals per person of the UK population. *One child in the world dies every 5 seconds from hunger related causes. *23 million people in Britain eat out regularly ( more than once each year). YOU CAN HELP All you need to do is your pledge (name, town, address) to donate at least £1 to and in return claim your download of Recipes For Success from top Funds raised will be allocated to deserving causes around poverty, disaster and malnutrition each year by the trustees which include some of the top people in the Indian restaurant sector. ( details will not be passed on or sold to any third party and only be used to call on the pledge or to provide information about National Curry Week, The Curry Tree or related matters.) For further information call or visit "I think The Curry Tree is a brilliant idea. I wish you all the luck for a grand success of this project and I would be delighted to become a Trustee" - Food writer & TV Presenter Mridula Baljekar. "Nothing should stop us from helping those who are less fortunate than us." - Rajesh Suri, CEO Tamarind(Michelin starred restaurant)

National Curry Week 2010 The 2010 National Curry Week will again invite curry restaurants, caterers, pubs, canteens, schools etc, all over Britain to celebrate the cuisine and culture with special dinners, record-breaking attempts, raffles, auctions and more, all in aid of contributing to the alleviation of poverty and suffering in South Asia and other parts of the world. Register online at You can automatically be part of the event by joining The Curry Tree on and help us support the disadvantaged

National Curry Week 2010 National Eating Out Week 2010 IT MAKES YOU THINK : The number of chronically undernourished in the world today equals :- The entire population of the world just 250 years ago. The same as 10,000 Wembley Stadia full to capacity. 115 times the population of Greater London. 15 times the entire population of the United Kingdom. 2.3 times the entire population of the European Union. Help us to make changes with The Curry Tree

National Curry Week 2010 National Eating Out Week 2010 Who Can Participate? Restaurants throughout Britain – actively through holding a special dinner or joining in a special event and sending the proceeds the The Curry Tree Charitable Fund Pubs and general catering establishments through offering special curry or other specialist menus during the event. Offices, Universities, Schools & Company canteens by offering a special curry day or week. Members of the public by having their own specialist meal and donate just £1 per person to The Curry Tree.

National Curry Week 2010 / Media Media Support : The event is covered in the press on radio and on television. The Sun ran a promotion for the entire week in 2009 Cobra Beer ran a highly successful promotional programme throughout Britain. The regional media featured the efforts of local restaurants throughout Britain. National Curry Week enjoyed more national and regional media and broadcast coverage in 2009 than ever before.

If you run a restaurant, how can you be involved? Encourage your customers to join in any National Curry Week events and donate to The Curry Tree and we, in turn, will encourage curry fans in you area to visit you. Designate a particular dish on your menu or design a new one to be your 'special dish' for National Curry Week or ask people to add just £1 to their bill. Give us details & we will make sure the media in your area know all about it and promote it on this website. Enter one of special challenges such as The World Poppadom Tower Challenge or the Samosa Speed Record. Join in our National raffle – The Great Takeaway – with great prizes with donations of £1 per ticket required to go to the charitable fund.

What special events are there? All - Make an attempt on the World Poppadum Tower record broken once again in Chefs - "Pakora/Samosa Speed Challenge for set in 2009" Chefs - "Best Signature Dish ( Classic )" Chefs - "Best Signature Dish ( Innovative ) All - "Currybard of the Year( Best curry poem ) All – Customers Restaurant of the Year

National Curry Week 2010 National Eating Out Week 2010 Celebrate the great cuisines available in Britain in 2010 and help raise more money than ever before for The Curry Tree and its worthy causes. Restaurant, pub, canteen and even sponsor – your support is vital. If you are an individual donate at least £1 to The Curry Tree Charitable Fund and help those in need. For information Organised by Peter Grove of The Federation of Specialist Restaurants P.O.Box 416 Surbiton Surrey KT1 9BJ Tel : aol.com