Healthy choices, Healthy Communities Name Organization Logo Welcome candidates and community members to the forum. Thank everyone for attending. Introduce yourself, talk briefly about your coalition. On behalf of X MJC/Network, I am here today to share a short presentation on tobacco and how it affects those living in X COMMUNITY and what needs to happen in the future in order to save X COMMUNITY and Wisconsin residents from tobacco’s deadly burden.

4,000 7,900 Tobacco Kills Too Many Each year in Wisconsin… KIDS BECOME NEW SMOKERS Each year, 4,000 kids (under 18) become new smokers*. And 7,900 people die from tobacco-related deaths in Wisconsin**. This is equal to wiping out the entire city of ____ (customize to be a local city/group of cities near you). That’s thousands of children losing a parent, many mothers and fathers losing a child, and numerous loved ones losing a friend. These deaths and these losses are 100% preventable. Despite all the work that has been done in tobacco prevention and control and the great strides that have been made, tobacco is STILL the number one cause of preventable death in our state. DATA SOURCE: * Campaign for Tobacco-Free Kids, “The Toll of Tobacco in Wisconsin” (Updated June 2016) ** Campaign for Tobacco-Free Kids, “The Toll of Tobacco in Wisconsin” (Updated June 2016) 7,900 RESIDENTS SUFFER SMOKING-RELATED DEATHS

We All Pay $804 spent per Wisconsinite on the total economic toll of tobacco in Wisconsin That adds up quick. [$4,720,000,000] Not only does tobacco take lives prematurely, affecting families and friends of smokers and those exposed to second-hand smoke, it also costs every Wisconsin resident $804* per year. (CLICK) (CLICK) The total economic toll of tobacco in Wisconsin is $4.7 Billion per year*. Of this number, $2.66 billion goes toward annual healthcare costs caused by smoking and $2.06 billion in lost productivity*. DATA SOURCE: * Campaign for Tobacco-Free Kids, “The Toll of Tobacco in Wisconsin” (Updated June 2016) 5.8 million people

Tobacco Prevention and Control Program The tobacco industry spends about $153.3 million in marketing in WI each year. This money is spent on targeting our youth for new customers and keeping current users addicted. We need all the means possible to protect our kids and Wisconsinites from the harms of tobacco*. The Centers for Disease Control and Prevention (CDC) recommends we fund our state program at $57 million**. Currently, Wisconsin invests less than 10% of what the CDC recommends. The CDC funding recommendation is backed up by extensive research. The CDC looks at what strategies are most effective and then how much money, based on population, must be allocated to support a statewide comprehensive program in order to make those efforts a reality. Wisconsin is nowhere near the amount the CDC says is necessary to have the most long-term impact. DATA SOURCE: * Campaign for Tobacco-Free Kids, State Specific Estimates of Tobacco Company Marketing Expenditures, June 2013 ** CDC Best Practices 2014 $5.25m Wisconsin State Tobacco Funding CDC Recommended Tobacco Funding Annual Tobacco Industry Marketing in WI

Revenue is Available The revenue collected from cigarette taxes in Wisconsin in one year could fund tobacco prevention in the state at the recommended level of funding for 10 years. In Wisconsin, annual tax collections from smokers total more than $645 million but less than 1% of that is dedicated to help smokers quit and prevent youth from starting.* There is a $2.52 tax for every pack of cigarettes purchased. If we dedicated just 25 cents a pack we could raise the $57 million recommended by the CDC for Tobacco Prevention and Control. DATA SOURCE: * WI Department of Revenue 2014

Some Use Tobacco More Than Others Some communities are disproportionately impacted by the burden of tobacco. This includes low-income, racial/ethnic, and sexual orientation groups. Unfortunately, data is limited due to funding, and we are unable to measure some populations, which continues to leave them invisible. (Share local information based on coalition activities, the template, coalition members’ experience, etc.) DATA SOURCE: Wisconsin Department of Health Services, Tobacco Fact Sheet 2014

Other Tobacco Products (OTP) 42 percent of kids who smoke cigars or cigarettes report using menthol, candy, and fruit flavored tobacco products. The industry continues to develop new ways to addict people, especially our kids. Other Tobacco Products, or OTP’s, include little cigars, smokeless tobacco, and electronic cigarettes. Wisconsin’s workplaces have been smoke-free for six years, ensuring clean air for both workers and customers. However, Wisconsin’s clear air is threatened by other tobacco products, including e-cigarettes. Little cigars look like cigarettes but are significantly cheaper and come in any number of kid-friendly flavors such as grape, banana split, and gummy bear. These products are cheap. Because little cigars are wrapped in brown paper, they are classified as “other tobacco products” and are taxed at a much lower rate than cigarettes. This tax loophole makes fruit-flavored little cigars cheaper and more accessible to youth. 42 percent of kids who smoke cigars or cigarettes report using menthol, candy, and fruit flavored tobacco products*. Candy-flavored cigars contain the same toxic and carcinogenic compounds found in cigarettes. DATA SOURCE: * Flavored-little-cigar and flavored-cigarette use among U.S. middle school and high school students. Journal of Adolescent Health. 2014 Jan;54(1):40-6

Other Tobacco Products (OTP) Potential slide to customize with local photos. This slide can be customized to incorporate local context. Use information, data, photos, and personal stories to paint a picture of tobacco’s impact on your community, as well as your efforts in the community. For example, you might use personal stories to show how products are being promoted to kids in your community or photos from environmental scans to show how products are displayed in local stores. Photo courtesy of Tobacco Free Utah

Tobacco is still the number one cause of preventable death… We can change that. Tobacco is still the number 1 cause of preventable death; but together, we can change that. Thank you. Presenter Name, Coalition