People Want - PRESENTS Beacon St, Suite 340 Brookline, MA

What Is TIP Logic TIPLogic is a specialized marketing technology that manages tip programs and maximizes the value of expensive content development Patent pending 1330 Beacon St, Suite 340 Brookline, MA

In-House Works In-house programs work Rated second best form of marketing March, 2007 CIMA/William Blair & Company Survey 1330 Beacon St, Suite 340 Brookline, MA

Source: Datran Media, January Works and Marketers Plan On Doing More 1330 Beacon St, Suite 340 Brookline, MA

Source: B to B magazine Can Be Used for Anything 1330 Beacon St, Suite 340 Brookline, MA

Challenges to Successful In-House Creating content people want Producing useful and relevant content that your customers and prospects will want to read Content freshness Continually coming up with fresh content day after day, week after week or month after month Content waste Once a piece of content is sent to a list it can never be used again on future subscribers of that list 1330 Beacon St, Suite 340 Brookline, MA

Solution: Tips Powered by TIPLogic Useful Tips = people want! People want content that helps them be successful, happy and healthy in their personal and professional lives They want expert tips on: Health Beauty Childcare Finance Technology Sports Hobbies Cooking and recipes Business Using your product or technology more effectively Anything…there are tips for every industry and interest category under the sun 1330 Beacon St, Suite 340 Brookline, MA

Challenges to Maintaining a Tip Program As your list grows how to you keep a steady stream of unique tips flowing to your subscribers? How do you keep track of who signed up and when so you dont send a subscriber the same tip twice? How do you make sure all your subscribers receive all the tip content you have invested in creating? Answer: 1330 Beacon St, Suite 340 Brookline, MA

Tips + TIPLogic Tips give people content that they actually want and need TIPLogic is a system that keeps track of who subscribed to receive your tips and then sequences your content delivery to each subscriber based on when they subscribed Together Tips and TIPLogic create a Set-it and Forget-It marketing automation program that maximizes the ROI of your and content development investments 1330 Beacon St, Suite 340 Brookline, MA

TIPLogic: Sequencing + Ad Serving list server application that allows you to: Manage your tip programs subscribe and unsubscribe requests Keeps track of who signed up and when Sends and sequences all your tips to subscribers starting with tip #1 so you never waste any content Allows you to easily rotate or change house ads, offers, specials and calls to action through your already created tips via its internal ad server Tracks bounces, open rates, clicks and more 1330 Beacon St, Suite 340 Brookline, MA

Sample Tips Program Variable Ad and Call To Action real estate managed via easy to use Ad Server 1330 Beacon St, Suite 340 Brookline, MA

No Wasted Content! TIPLogic Sequencing, Easy Ad/Offer Serving Week 1Week 2Week 3Week 4Week 5Week 6Week 7Week 8 Tip 2 Future Tip 1 Tip 4 Tip 2 Tip 5 Tip 3 Tip 1 Tip 7 Tip 5 Tip 2 Tip 8 Tip 6 Tip 3 Tip 6 Tip 4 Tip 1 Cont. Subscribers TIPLogic Ad Server* *Unlimited Ad/Offer Spots Per as well as unlimited Ad/Offer Groups Ads/Offers for Weeks 1-3 Ads/Offers for Weeks 4-6 Ads/Offers for Weeks Beacon St, Suite 340 Brookline, MA

Reporting Dashboard 1330 Beacon St, Suite 340 Brookline, MA

Easy Setup and Maintenance Setup All tips can be easily created and edited through simple to use template system and WYSIWYG template builder Maintenance: Drive subscribers Rotate and test subject lines, calls to action and ads via the easy to use editor, ad/offer server and tracking system Develop new batches of content Content development cycles are made far easier - for example if 20 weekly tips are loaded up to start, you have 20 weeks from the date of the first subscriber to add more – no more scrambling for good content New tips are easily added to the end of the sequence Obsolete tips are easily taken out of the sequence without breaking the whole triggered event chain 1330 Beacon St, Suite 340 Brookline, MA

Contact: Jeremy Mays Founder and President Beacon St, Suite 340 Brookline, MA