VILLAGE ADOPTION PROGRAMME Small step to make a giant leap… VILLAGE ADOPTION PROGRAMME NIFTEM’s Initiative to Link Rural Food Sector to Mainstream Economy

VILLAGE ADOPTION: THE CONCEPT AND THE TARGET A unique approach to take Food Processing Technologies and NIFTEM’s message to the least developed villages of India

Village Adoption: In line with NIFTEM’s Theme Knowledge Understand village life at Grass root level Innovation Integration of classroom education and traditional practices. Outreach Reaching the farmers and uplifting them to mainstream levels with help of Food Processing.

VILLAGE ADOPTION:PROGRAMME DETAILS Immediately after joining B. Tech/ M. Tech course, students are divided into groups of 5 to 7. Each group adopts a village anywhere in India and nurses it for the four years they are in B. Tech and two years they are in M. Tech. Students stay in the village four times a year: 7 to15 days each time

While in the Village: Students establish a work plan: A long term goal of four years is clearly identified, with a Faculty Mentor Record demographics: assessing problems of villagers Explain concepts: of value addition, preservation of food and reduction of wastages. Organize vital linkages: Village Schools-Krishi Vigyan Kendra-District Administration- Banks etc. Sensitize and train the farmers and local youth Promote entrepreneurship: Encourage farmers and local youth to form producer’s company and establish small Food Processing Units. Catalogue traditional practices: Food processing, preservation / traditional recipes of food, etc.

Back to NIFTEM: Write a detailed report Presentation of reports Get academic credits and Awards for the best five teams

VILLAGE ADOPTION: Exposes students to ground realities Students study traditional food processing practices and promote future possibilities Students obtain first hand experience of Indian Rural scenario and facilitate the process of integrating the underprivileged sections of our population with the main stream. villagers are benefited by their scientific and Technical knowledge

VILLAGE ADOPTION: MEANS MUCH MORE.. Overall development of the village: Students address the issues at the village level which needs immediate attention. (b) Village-Administration Network: Students work in close co-ordination with the village people and local administration and create an effective network to address the problems faced by villagers. (c) Leadership Roles for Students: Students learn to play leadership roles in assigned areas

Activities Targeted Promoting Good Agricultural Practices Extent of food processing interventions required Sensitize & train the farmers & local youth about Food Processing Encourage Entrepreneurship in food processing Cataloguing of traditional practices of food -production – preservation- recipes, etc. Identification of basic problems people of particular village are facing Teaching village people, village girls,

First Phase October 29 to November 3, 2012 202 Students (M.Tech+B.tech) 24 Groups 13 States

NIFTEM’s Pan India Presence in First Phase Andhra Pradesh (1) Bihar (1) Gujarat (1) Haryana (4) Jharkhand (2) Karnataka (1) Madhya Pradesh (1) Maharashtra (2) Punjab (4) Tamilnadu (2) Uttar Pradesh (4) Uttarakhand (1) West Bengal (1)

Village Adoption Poster Rally, Gulzarpur, Uttrakhand

Gram Jagriti Yatra to Awaken Villagers: Lahra UP

House to House Survey: Kurhe, Jalgaon, Maharashtra

Networking with District Administration: Arjunpur, UP

Networking with District Administration: With DC Jind, Haryana

Explaining Concepts: Food Processing, Global Warming, Solar energy and More: Kalava Charla, AP

Value Addition: Jaggery Unit in Sugarcane Belt: Pirjain, Punjab

With Gram Panchayat: Kurhe, Jalgaon, Maharashtra

At Angan Wadi, Koyli, Vadhodhra, Gujrat

Video CDs as an effective way of delivering the message: Arjunpur, UP

Sanitation and Hygiene: Street Play at Karkatpur

At Allanganallur, Tamil Nadu

At Kalava Charla, AP

At Bagroda, Madhya Pradesh

At Hocher, Jharkhand

At Kurhe, Maharashtra

VILLAGE ADOPTION:TARGETS UNORGANISED FOOD INDUSTRY A challenge facing the Indian food industry is that 69 percent of this sector is unorganized and majority of the people are still not aware and informed of the 'good processing practices', scientific storage practices, value addition techniques and techniques for enhancement of shelf life etc. This is where the Village Adoption Programme is most relevant.

VILLAGE ADOPTION: With a Sharpened Focus in coming year Students remain in touch and guide villagers in while back to NIFTEM Many more activities are planned: -Demonstration of scientific facts through games and street corner plays (Nukkad Natak), -Motivating the female residents to schools -Emphasizing hygiene and sanitation through exhibitions -Train farmers and local youth about Food Processing and value addition -Encourage villagers to form producer’s company and establish small Food Processing Units

NIFTEM believes: In teaching its students that upliftment of India at grass root level is an important social obligation and Looks forward to coming up with many success stories in this star programme!

..Redefining entrepreneurship in rural food sector Thank You