Logos

WHAT IS A LOGO? You have 1 minute to write down what you think the definition of a logo is and what its purpose is.. A logo is a small picture, word or symbol, that accompanies a product in the advert, and comes to represent the brand, as well as saying something about the product.

Denotation (direct) and Connotation (indirect/ suggestive) SHAPES COLOUR FONT FONT FONT

What does this logo tell you about the product / company?

What does this logo tell you about the product / company?

Task Look at the logo sheets and label the parts of the logo that tell you something about the product or company. What are the connotations of the shapes / colours / font etc _____ _____ _____ _____ _____ _____ _____

What makes a good logo? Think of all the logos you can and make a list of 3 things which you think make a really effective logo Eye catching, simple, good choice of colours for the product, tells you something about the product, memorable

Colour Colour increases brand recognition by up to 80%. Colour ads are read up to 42% more than similar ads in black and white. Colour can be up to 85% of the reason people decide to buy.

The importance of Colour http://zqi.bo.lt/ayily

TASK With the logo template, create 4 different colour schemes 1) For an expensive brand 2) For a travel brand 3) For a clothing brand 4) For a health brand