SEO FOR AUTHORS Windco.com, Inc. Search Engine Optimization & Content Management Systems

There must be balance between Design, Layout, Marketing needs and Personal needs. A website is only as good as its layout AND content. When creating a professional website - AND A WEBSITE IS DIFFERENT THAN A BLOG SITE - keep in mind that it needs to be literate to both humans and computer spiders. Web Literate means spelling out to the Search Engine spiders, EXACTLY what the web site is as well as making it readable to human visitors Letters to fans, letters to the public, recipes, funny little stories can all do one important thing, stop your website from reaching its intended market: Recipes, letters, etc belong on special pages, NOT THE HOME PAGE, or any of the important main pages. What is needed on the Home Page, is a strict adherence to protocol. This means the page needs to follow the layout structure which Search Engines use. Filled with Keywords and Phrases, Pictures with the ALT TAG filled in, Headers in the correct architectural proportion with strong KEYWORD DENSITY are all required to fight the hundreds of thousands of other authors who want their website to be on the first page of GOOGLE, BING, YAHOO and ASK. How can this be done?

TYPE: DYNAMIC / ASP.NET WEBSITE

TYPE: GRAPHIC

TYPE: DYNAMIC / WORD PRESS

TYPE: STATIC / HTML

THE SOURCE CODE <!--- Meta Tags (standard)-- Books and eBooks by David Wind | Mystery Novels, Suspense Novels & Thrillers <meta name="dc.description" CONTENT="David wind is the author of suspense, adventure, science fiction, historical fiction and romance under the names of David Milton, D.M. Wind and David Wind"

Meta Tags and other special SEO Programming tags go between the and tags SEO BASIS META TAGS (#1) Title Tag is the MOST important meta tag - It should be primarily of keywords The Novels of Joe Palooka | Suspense Novels, Love Stories, Novels of Adventure (#2) Description Tag is the second most important meta tag - It should be a 'literate' keyword filled explanation of the website (3) Keyword Meta Tag is the LEAST important meta tag - HOWEVER, having a small list of keywords is the stepping stone to using the right amount of keywords in the text of the web pages.

DUBLIN CORE Meta Tags are of moderate importance and arebeing used more and more by Search Engines. MORE IMPORTANTLY: It allows the ability to have duplicate titles and descriptions! GEO TAGS FOR GEO tags give the location and are important for the BING search Engine process ---- ROB0TS META TAGS

BREAKDOWN OF A WEBSITE FOR SEO EXAMPLE

HOME PAGE ANALYSIS

SEO DIAGNOSIS

SEO DIAGNOSIS ANALYSIS 1. URL: Your domain name(s) should be as short as possible. 2. TITLE: CRITICAL COMPONENT Current Title is GOOD A. The most effective page titles are about characters long, up to 12 words B. Keep your titles concise and make sure they contain your best keywords. C. Each page should have its own exclusive title. 3. META DESCRIPTION: CRITICAL COMPONENT Current Description is GOOD A. Meta descriptions are important because they often dictate how your pages are shown in search results. B. For optimum effectiveness, meta descriptions should be characters long. C. Your meta descriptions should be concise and contain your best keywords. D. Make sure each page of your website has its own meta description 4. META KEYWORDS: IMPORTANT COMPONENT Current Keywords are GOOD A. Meta keywords are words or phrases that pertain to your site's content. B. In the past, people have tried to take advantage of this tag so now it doesn't have the effect on your search rankings in the way it used to; HOWEVER, this is still an important component and should be used - the basis of the content on the Home Page should be derived from the KEYWORD section. 5. HEADINGS: CRITICAL COMPONENT Headings are GOOD A. We STRONGLY suggest implementing HTML headings. B. You MUST include keywords in your headings. C. The initial heading ( ) should include your best keywords. Using only one heading per page will strengthen your SEO. 6. IMAGES: VERY IMPORTANT COMPONENT GOOD 1. We STRONGLY suggest adding ALT text to ALL of your images so or search engines can index them because Search engines do not physically see images the way people do. ALT text is an option that allows you to specifically describe the image. 2. ALT text attaches a description to your pictures so that they show up in Google and other search engine's image results and make sure your website images have their own specific ALT text 7. TEXT to HTML RATIO: IMPORTANT COMPONENT is the current ratio is OK 1. The Ratio should be between 20 and 50% of text to HTML 2. We suggest you add more text to the page, replacing graphically produces text with normal HTML and STRENGTHEN your SEO recognition by using keywords and phrases.

8. FRAMES: IMPORTANT NO FRAMES – GOOD 9. FLASH: IMPORTANT NO FLASH - GOOD 10. ROBOTS.TXT: CRITICAL COMPONENT GOOD A. This will weaken your SEO. This file restricts the activity of search engine crawlers and stops them from accessing certain pages and directories. B. A robots.txt file also locates the XML sitemap. 11. XML SITE MAP: VERY IMPORTANT COMPONENT GOOD a. An XML sitemap lists URLs that can be crawled and may offer other information such as how often you update, when your last update occurred and importance. b. With an XML sitemap, search engines will index your website more accurately and more often. 12. LANGUAGE: MODERATELY IMPORTANT GOOD You should declare the contents language in the HTML code of each page. 13. DOCUMENT TYPE: NEEDS ATTENTION GOOD a. Specifying a doctype (Document Type) assists your web browser in correctly rendering your content. 14. DOCUMENT TYPE: IMPORTANT GOOD 15. DUBLIN CORE: IMPORTANT GOOD. A. Dublin Core is a set of metadata standards that describe your websites content and are used by several search engines in addition to the standard Meta Tags. 16. GEO Meta Tags: IMPORTANT GOOD A. The search engine Bing utilizes Geo-Meta Tags even though Google doesn't. 17. FAVICON: MINIMALLY IMPORTANT GOOD

H2 HEADER The Stories of David Wind H1 HEADER Suspense Novels, Mystery Books and Adventure Stories David Wind is the author of 34 novels of suspense, adventure, science fiction, and historical fiction, and writes under the names of David Wind, D. M. Wind and David Milton for thrillers, mystery, suspense, adventure, science fiction and fantasy. To learn more about the books he has written, please visit the bibliography page. David's latest novel, the mystery thriller, Angels In Mourning, won the Reader's Choice Book Award for April. The website has been set up to offer readers the ability to learn more about David Wind, the novels he's written, and about what books are currently available. News of his next projects will be shared. Please use the links on the left to Navigate through the site. Several of David's novels are available for purchase from either from Amazon.com or Barnes & Noble in Print versions. Many of his novels are now available as eBooks, from all eBook sellers, including Smashwords, Barnes & Noble, Amazon.com, Apple and Sony. For the complete list of available novels and eBooks, please go to the Novels page. Links to the eBook websites listed above are also on the available novels page. There will be several more back-list novels available in 2012 and in early 2013 H NEWS: eBooks for August &September As Peace Lay Dying CO-OP Angels In Mourning Receives Book of the Month Award from The Book Awards thebookawards.com H Visit David's Facebook Page For Special Coupon Discounts For Ebooks Click here for FaceBook eBook Coupon HEADERS: 1 – H1 1 – H2, 2 – H3 [ h1 & h2 contain 7 keywords/ 4 key phrases] BODY - KEYWORDS/PHRASES: [1 st Paragraph contains 25 keywords / 6 Phrases]

(#1) Title Tag is the MOST important meta tag Books and eBooks by David Wind | Mystery Novels, Suspense Novels & Thrillers (#2)Description Tag is the second most important meta tag Keyword Meta Tag is the LEAST important meta tag DUBLIN CORE Meta Tag is of moderate importance and is being used more and more by Search Engines. MORE IMPORTANTLY: It allows the ability to have duplicate titles and descriptions!

The Robots Meta Tags are extremely important in giving instructions to the search engine bots (spiders) (Tells spiders to index website) (Specifically target Google) Stops olds pages from showing up) <!--- BING VALIDATION PLEASE NOTE: While the Keywords Meta Tag is considered the least important, especially for Google, it is VERY important that you build this meta tag properly. Every keyword / key-phrase put into the keyword coding MUST be duplicated in the body of the text for maximum SEO benefit. Do not confuse the robots meta-tag with The robots.txt file - The robots.txt file instructs the robots as to WHICH PAGES THEY CAN GO TO and WHICH PAGES THEY CAN NOT

The TITLE TAG: Should be characters, but no more than words Books and eBooks by David Wind | Mystery Novels, Suspense Novels & Thrillers (NEVER USE ALL CAPS!) THIS SHOULD BE ALMOST ALL KEY WORDS / PHRASES The DESCRIPTION TAG : Should have between characters: Average 25 words THIS SHOULD UTILIZE AS MANY KEYWORDS/PHRASES AS POSSIBLE The KEYWORD TAG: The least important. My suggestion is to use as few as necessary, but the MOST IMPORTANT ONES.

<meta name="dc.description" CONTENT="David wind is the author of suspense, adventure, science fiction, historical fiction and romance under the names of David Milton, D.M. Wind and David Wind" <!--- ROBOTS META TAG - The ROBOTS TAG is important because it tells the Search Engine spiders (programs)to index a page or to skip the page. This tells the spiders to go to EVERY page and index it for the Search Engine This tells the rob ots to NOT use the Open Directory Project and can be the source for the Page Title and Description instead of what you have put in. If you do not have this, than an old or possibly even no description might be shown. This is the same as above, except for ONLY Google, which tends to ignore the nofp This tells the spiders NOT to archive the page, so that you will always show the newest content you have on the website.

There should only be one h1 header on a page, but there can be as many h2, h3, h4 etc., headers as needed; however, do not overuse headers. Keywords and Phrases should be used as much as possible; however, every sentence using keywords and phrases must make complete sense to whomever is reading it - the search engines will use people to verify passages. The important search engines will penalize you for Keyword stuffing, as it is known, and possibly list your website as a spammer site. Remember, keep it simple, do not play games with the SEO unless you have been trained in the proper methods of doing extras.

TITLE: CRITICAL COMPONENT Current Title is Minimal without proper Key Word Set up The most effective page titles are about characters long, up to 12 words Keep your titles concise and make sure they contain your best keywords. Each page should have its own exclusive title. META DESCRIPTION: CRITICAL COMPONENT Current Description is inadequate Meta descriptions are important because they often dictate how your pages are shown in search results. For optimum effectiveness, meta descriptions should be characters long. Your meta descriptions should be concise and contain your best keywords. Make sure each page of your website has its own meta description META KEYWORDS: IMPORTANT COMPONENT Current Keywords are inadequate Meta keywords are words or phrases that pertain to your site's content. In the past, people have tried to take advantage of this tag so now it doesn't have the effect on your search rankings in the way it used to; HOWEVER, this is still an important component and should be used - the basis of the content on the Home Page should be derived from the KEYWORD section. HEADINGS: CRITICAL COMPONENT THERE ARE NO HEADINGS We STRONGLY suggest implementing HTML headings. You MUST include keywords in your headings. The initial heading ( ) should include your best keywords. Using only one heading per page will strengthen your SEO. IMAGES: VERY IMPORTANT COMPONENT 11 of the current 29 images are missing the ALT tag ALT text (ALT attribute) does not appear for many of your images. We STRONGLY suggest adding ALT text to ALL of your images so or search engines can index them because Search engines do not physically see images the way people do. ALT text is an option that allows you to specifically describe the image. ALT text attaches a description to your pictures so that they show up in Google and other search engine's image results and make sure your website images have their own specific ALT text HOME PAGE SEO DIAGNOSIS ANALYSIS kaseymichales.com

TEXT to HTML RATIO: IMPORTANT COMPONENT is the current ratio which is below what it should be. The Ratio should be between 20 and 50% of text to HTML We suggest you add more text to the page, replacing graphically produces text with normal HTML and STRENGTHEN your SEO recognition by using keywords and phrases. ROBOTS.TXT: CRITICAL COMPONENT Your website does not contain a robots.txt file. This will weaken your SEO. This file restricts the activity of search engine crawlers and stops them from accessing certain pages and directories. A robots.txt file also locates the XML sitemap. XML SITE MAP: VERY IMPORTANT COMPONENT Your website does not contain an XML sitemap and WILL weaken your SEO. An XML sitemap lists URLs that can be crawled and may offer other information such as how often you update, when your last update occurred and importance. With an XML sitemap, search engines will index your website more accurately and more often. LANGUAGE: MODERATELY IMPORTANT Your website does not have a specified language. You should declare the contents language in the HTML code of each page. DOCUMENT TYPE: NEEDS ATTENTION You have not specified the doctype (document type). Specifying a doctype (Document Type) assists your web browser in correctly rendering your content. DUBLIN CORE: IMPORTANT Your website does not utilize Dublin Core. Dublin Core is a set of metadata standards that describe your websites content and are used by several search engines in addition to the standard Meta Tags. GEO Meta Tags: IMPORTANT This webpage is not Geo tagged The search engine Bing utilizes Geo-Meta

(#2)Description Tag is the second most important meta tag (#1) Title Tage is the MOST important meta tag KathyCarmichael.com | Whimsical Romance, Mystery & Mayhem Keyword Meta Tag is the LEAST important meta tag KEYWORD META TAG IS MISSING DUBLIN CORE and GEO TAGS ARE MISSING >> PLEASE NOTE: While the Keywords Meta Tag is considered the least important, especially for Google, it is VERY important that you build this meta tag properly. Every keyword / key-phrase put into the keyword coding MUST be duplicated in the body of the text for maximum SEO benefit.

1. TITLE: CRITICAL COMPONENT Current Title is ADAQUATE but key word lacking a. The most effective page titles are about characters long, up to 12 words b. Keep your titles concise and make sure they contain your best keywords. c. Each page should have its own exclusive title. 2. META DESCRIPTION: CRITICAL COMPONENT Current Description is POOR a. Meta descriptions are important because they often dictate how your pages are shown in search results. b. For optimum effectiveness, meta descriptions should be characters long. c. Your meta descriptions should be concise and contain your best keywords. d. Make sure each page of your website has its own meta description 3. META KEYWORDS: IMPORTANT COMPONENT Current Keywords are MISSING a. Meta keywords are words or phrases that pertain to your site's content. b. In the past, people have tried to take advantage of this tag so now it doesn't have the effect on your search rankings in the way it used to; HOWEVER, this is still an important component and should be used - the basis of the content on the Home Page should be derived from the KEYWORD section. 4. HEADINGS: CRITICAL COMPONENT Headings are POOR a. We STRONGLY suggest implementing correct HTML headings. b. You MUST include keywords in your headings. c. The initial heading ( ) should include your best keywords. Using only one heading per page will strengthen your SEO. 5. IMAGES: VERY IMPORTANT COMPONENT SHOWS GOOD BUT IT IS POOR! You have image file names instead of descriptions. a. ALT text (ALT attribute) does not appear for many of your images. We STRONGLY suggest adding ALT text to ALL of your images so or search engines can index them because Search engines do not physically see images the way people do. ALT text is an option that allows you to specifically describe the image. b. ALT text attaches a description to your pictures so that they show up in Google and other search engine's image results and make sure your website images have their own specific ALT text 6. TEXT to HTML RATIO: IMPORTANT COMPONENT is the current ratio is OK a. Your Ratio is between 20 and 50% of text to HTML Try for 50% + b. We suggest you add more text to the page, replacing graphically produces text with normal HTML and STRENGTHEN your SEO recognition by using keywords and phrases.

7. FRAMES: IMPORTANT NO FRAMES - GOOD 8. FLASH: IMPORTANT NO FLASH - GOOD 9. ROBOTS.TXT: CRITICAL COMPONENT GOOD a. This will strengthen your SEO. This file restricts the activity of search engine crawlers and stops them from accessing certain pages and directories. b. A robots.txt file also locates the XML sitemap. 10. XML SITE MAP: VERY IMPORTANT COMPONENT MISSING a. An XML sitemap lists URLs that can be crawled and may offer other information such as how often you update, when your last update occurred and importance. b. With an XML sitemap, search engines will index your website more accurately and more often. 11. LANGUAGE: MODERATELY IMPORTANT GOOD You should declare the contents language in the HTML code of each page. 12. DOCUMENT TYPE: NEEDS ATTENTION GOOD a. Specifying a doctype (Document Type) assists your web browser in correctly rendering your content. 13. DOCUMENT TYPE: IMPORTANT GOOD 14. DUBLIN CORE: IMPORTANT MISSING (Hard to do with WP unless a plug-in is found) a. Dublin Core is a set of metadata standards that describe your websites content and are used by several search engines in addition to the standard Meta Tags. 15. GEO Meta Tags: IMPORTANT MISSING (see above) a. The search engine Bing utilizes Geo-Meta Tags even though Google doesn't. 16. FAVICON: MINIMALLY IMPORTANT GOOD

(#2)Description Tag is the second most important meta tag (#1) Title Tage is the MOST important meta tag KathyCarmichael.com | Whimsical Romance, Mystery & Mayhem Keyword Meta Tag is the LEAST important meta tag KEYWORD META TAG IS MISSING DUBLIN CORE and GEO TAGS ARE MISSING >> PLEASE NOTE: While the Keywords Meta Tag is considered the least important, especially for Google, it is VERY important that you build this meta tag properly. Every keyword / key-phrase put into the keyword coding MUST be duplicated in the body of the text for maximum SEO benefit.