CITIZEN Systems America Corp. Tracy E. Tucker Director, North America Channel Sales VARTech 2014

Who is CITIZEN Systems America 80 year Company History Part of $3 Billion, 17,000 employee CITIZEN Holding Company Global Footprint (CSJ, CSE, CSHK) Corporate Cousins of CITIZEN Watch Company US HQ, Torrance, CA, World HQ, Tokyo, Japan Vertically Integrated Manufacturer Printing Technology POS, Bar Code, Mobile, Dot Matrix and Photo Printers Electronics Quartz, Crystals, Oscillators Healthcare Monitors, Thermometers, Pedometers

CITIZEN Advantages Globally recognized brand Quality, quality, quality Breadth of product line Products the competition doesn’t have (CL-S400DT, CL-S6621, etc.) Unique product features Fast response time Innovative partner program Clean channel model Not over-distributed Best price to performance ratio in the industry Drop-in compatibility (CSO/CSI, DPL/ZPL, Esc POS, CPCL)

Citizen CL-S700 Series

Easy operation High reliability Low print head pricing Intuitive (logical) actions Minimum training No operating mistakes High reliability Minimum downtime Maximum operational uptime Confidence in product Low print head pricing Running costs kept low

Hi-Open™ case Does not increase footprint of printer Ideal for tight spaces Against walls Safe case opening Stays open Does not slam shut and trap fingers! Fully vertical opening

The CL-S700 can be placed against the wall as the case opens vertically Ventilation is at the back where there is space for power & data cables

Hi-Lift™ metal mechanism Opens to 90° ‘vertical’ Completely clear path Easy ribbon loading and ARCP™ More room with mechanism vertical Easy media loading Spring-loaded media “damper” for 10 ips high-speed printing Adjustable media sensor arm holds paper in place LCD panel displays messages

What is it…? How does it work…? Benefits Large unused ribbon Small used ribbon roll The variation in tension between ‘start’ and ‘end’ of the ribbon is related to the size of the rolls. Small unused Large used roll ARCP automatically balances this tension to give better print quality and no ribbon wrinkle What is it…? Active ribbon tension control System How does it work…? By keeping even tension on ribbon at all times from start to end of the ribbon Benefits Less ribbon wrinkle Simpler to change ribbons No setup or adjustment required Less user training Lower operational costs

Label Capable on 3” model Magstripe & Card readers The Citizen Mobile Product Family… 2 inch and 3 inch models Max print speed 3.84 ips USB & Serial standard Label Capable on 3” model Bluetooth version Magstripe & Card readers Wi-Fi version

The Latest Technology Addition to the CMP Family: APPLE iOS Bluetooth Wi-Fi version Bluetooth version Apple iOS Bluetooth version Provides the 3rd key connectivity option.

Apple iOS Bluetooth® Bluetooth for connection to Apple iOS devices (iDevices) Apple Bluetooth Apple BYOD applications Anyone who wants to print from some form of wireless i-device The “secret sauce” is in the application development (Value) A manufacturer of printers needs to provide connectivity and TOOLS! Apple WiFi The SAME as traditional Wifi applications. Not used point to point and usually requires a device in the middle There is a many-to-one relationship between ‘computers’ and the printer Wi-Fi™ is actually a trade name of the Wi-Fi Alliance and used as certification on products. But it is also now used as a generic term for any Wireless LAN (WLAN) technology. Bluetooth® is a registered trademark of the Bluetooth SIG Inc 12

CMP iOS: A fast Path to REVENUE! Citizen Air-Connect software utility written by Arrowhead: Software utility available on APP STORE Powerful tool for immediate CMP functionality with iOS devices! Features and benefits for VERY small cost to user!

Typical iOS Mobile Applications… Tableside Tablet Ordering & POS Ordering and printing at tables in restaurants Show-Rooming Order taking at point of product Order taking at browsing location Zero partition from customers! BYOD (Bring Your Own Device) Employee “Point of Use” with personal devices Employer capital cost reduction 14

CMP Mobile Family: Designed for EASE of Use and VALUE!

Features Media Window to view remaining paper Drop-in media loading for easy use No paper core needed (but can be used) Simple interface power and feed buttons Colour Coded buttons to open printer Mag Stripe & IC Card reader option Shoulder Strap mounting points 16

More features Rubber Covers for interface/power ports Tough Case polycarbonate with elastomer overmould USB, Serial standard on all models IP42 Protection and 1.2m drop tests Belt Clip rotates to allow for battery changing Modular Battery can be easily changed or charged in printer 17

Accessories and Options Battery packs Additional Units Leather Cases for additional protection including belt clips AC Adapter Additional units with changeable plugs Serial Cable Additional Units Car Charger USB Cable 18

Power & Charging Li-Ion Battery 1800 mAh on CMP 20 2200 mAh on CMP 30 Battery Indicator 3 LEDs indicate charge Vehicle Charger plugs directly to printer or uses external charger Charger LED is Red when charging, Green when charged External Charger Uses AC adapter or vehicle charger External Charger Different versions for CMP 20 and CMP 30 19

Technical Notes CMP-20 CMP-30 CMP-30L Emulations: ESC / POS ESC / POS ESC / POS CPCL compatible CPCL compatible Media Sensor: Black mark Black mark Label gap + mark Media Width: fixed 58 mm Adjustable from 25 - 80 mm Standard Interfaces: USB & Serial as standard (on all models) Wireless Intefaces Bluetooth® or Bluetooth iOS as factory option WiFi® Wireless LAN as factory option Only one wireless interface can be installed in a printer Battery: 1800 mAh 2200 mAh 2200 mAh Tested for a “working day” operation printing a 6-inch receipt every five minutes using WiFi connection without any ‘sleep’ functions enabled. A battery must be installed for printer operation; it cannot operate from charger only. 20

Card Readers Magnetic Card Reader Also referred to as MCR or Swipe card ISO 7811/2 and JIS standards. Dual track (1+2, 2+3) 10-15 cm/s swipe speed Factory Installed Option IC Card Reader Also known as chip card, smart card (SCR) or ICR reads the gold pads on a card 9,600 bps read speed internal 1-channel. Factory Installed Option 21

Typical Mobile Applications Mobile POS (MPOS) receipts Print at tables in restaurants Showrooming - roaming sales in retail Queue busting Order taking in line – confirmation receipt Order taking in line – content receipt Full invoicing in line – point-of-sale flexibility Delivery notes Confirmation of transaction or goods Instant invoicing – immediate payment Service and repair In-home or in-office repairs Copy of actions carried out Copy of parts used 22

More Typical Mobile Applications Price markdown End of life discount – over labeling with discount barcode on specific items Sales incentives – short term promotions Shelf labelling Updating shelf-edge price labels / tags Promotional labeling / tags Warehouse Labeling Shipping labels Pallet break-down labels Shelf labels Train / bus / plane ticketing Instant tickets or receipts Conductor mobile ticketing Queue busting at stations and airports Mobile boarding card printing 23

More Typical Applications Taxi receipts Semi-fixed mounting Occasional use (stored in glove box) Law enforcement Motoring offences Parking Tickets Public safety (fixed penalties) Hospitality Queue busting Roaming sales Receipt printing Car rental Car return Check out 24

In-Box Contents Printer Battery pack AC Adapter (with European mains ‘clip’) Sample roll of paper (or labels on CMP-30L) RS232 Serial cable (9-pin) CD ROM and Quick Start Guide Belt clip and fixing screw Some will include additional UK or other mains plug ‘clips’ designed specifically for the AC adapter. Users can interchange these for themselves. CMP-20 box: 285 x 183 x 98 mm CMP-30 box: 347 x 265 x 98 mm 5 printer boxes per shipping carton 25

www.citizen-systems.com 26