Community Health Visioning 2017 Chronic Disease Regan Goldberg and Judith Hartner, M.D. 1

Chronic Disease With community partners, develop community/neighborhood clinics for chronic disease prevention, education, management, such as sickle cell, diabetes, obesity, hypertension and asthma. Target populations with greatest need (e.g., African Americans for diabetes). 2

Key Accomplishments We have 35 companies/communities using our Walking Kits in Lee County We have grown to 11 Fit Friendly Companies in SWFL (Gold Companies: Fowler White, LMHS, Hope Healthcare Services, Lee County Health Dept., LCBoCC, Arthrex , Physicians Regional, Gulfshore Insurance, Collier County School District) (Platinum Company: Lee County School District), (Innovation Award: Chico’s) We have 37 Walking Paths in SWFL 3 3 3

Here’s where we Started!... StartWalkingNow.org MyStart! Tracker Community Custom Walking Plans Start! Walking Paths Start Walking Program 1.5 K Kits/Month Worksite Wellness Great Sponsor Activation Helps People Year-Round Nat’l Start! Walking Day 1st Wednesday - April National & Local Media 500K people participate 7K companies participate National Media/PR National Spokespeople Strategic Year-Round Media Integrated w/ Nat’l Sponsors TV/Radio/Long-Lead/Digital Start! Fit-Friendly AHA Worksite Recognition 1,500+ Current Companies 2.5 M + Employees reached Best-In-Class WW Program Start! Heart Walk Nearly 350 Events Experiential Marketing Local Media/Promotion CEO Events

How My Heart. My Life will touch our SWFL Community… Focus Areas: Healthy Eating Physical Activity and Children’s Health Impact Goal: Improve cardiovascular health of all Americans by 20% by 2020 Call to Action: Building Healthier Communities My Heart My Life City Sponsor Community Assets Select 3 - Blue Assets Playground National Walking Day – Includes Family Fitness Heart Walk Walking Paths/Walking Clubs 1 Teaching Garden Eating Healthy Day -Includes Cooking TTT Food Revolution Kitchen Customizes and selects 3 of the blue which the potential sponsor is interested in and wanting to make a difference 5

Do you know your heart score. Learn the 7 simple steps to live better Do you know your heart score? Learn the 7 simple steps to live better...in just 7 minutes! www.heart.org/MyLifeCheck 6

Expanded Goal – Public Health Perspective Chronic Disease Expanded Goal – Public Health Perspective With community partners, develop programs and policies designed to prevent chronic diseases by promoting healthier life-style choices. 7

Key Accomplishments Fit Friendly Southwest Florida Organizational meeting July 7, 2010 Strategic plan adopted March 2011 Presentation to the MPO on health considerations in community planning Supported Complete Streets Resolutions and Pedestrian/Bicycle Master Plan 8 8

Fit-Friendly SWFL Strategic Plan Our Purpose:   Create and sustain a community culture of healthier life-styles    Our Mission: To reduce the risk factors associated with chronic disease by: Our Goals: Achieving a health and wellness mindset Improving the nutritional habits of the citizens of SW FL Increasing the physical activity of the citizens of SW FL Expanding Southwest Florida commitment to the Fit-Friendly campaign Influencing policy and environment changes in support of healthier life-styles 9

Opportunities We are not alone – many resources and best practices available Community Transformation Grant 10 10

Barriers/Challenges Maintaining momentum Volunteer time Campaign resources Competing short-term needs 11 11

Questions 12