GOAL STATEMENTS ©2007 William Holmes Fundraising and Grantsmanship College of Public and Community Service University of Massachusetts at Boston

GOALS AND OBJECTIVES DEFINITIONS Goals—what a project will accomplish for the organization and the target population Objectives—measurable accomplishments contributing to goal achievement Measures/Indicators—specific measures of completing an objective

WHAT ARE GOALS? Globally desired results Visionary benefits Inspirational values Ultimate desired results Issues to be addressed Change in a target population

WHAT ARE OBJECTIVES? 1 Benchmarks Who benefits How benefits When benefits How much benefits, to what degree

WHAT ARE OBJECTIVES? 2 Immediate results that lead to ultimate results Expected changes that address issues or problems Specific, achievable, measurable statement of accomplishments Process or Outcome objectives

GOAL STATEMENTS PRINCIPLES: 1 Each goal has at least one objective per time period Goals derive from program vision or where you want to be at end 3-6 goals desirable Proposal goals fit funding goals

GOAL STATEMENTS PRINCIPLES: 2 Objectives written as benchmark measures at a point in time Objectives track completion of funder’s objectives Objectives as significant results 1-3 objectives per goal desirable

GOAL STATEMENTS PRINCIPLES: 3 Goals and objectives must fit within mandates or guidelines Goals optimistic Objectives conservative Goals and objectives constrained by barriers and real world difficulties Have objectives reviewed by program personnel

GOAL EXERCISE Write out two goals for program Write out two objectives for each goal Share goals and objectives within workgroups Suggest improvements for goals or objectives Revise goals and objectives Share with class