Implementing a content enrichment strategy Implementing a content enrichment strategy – the easy way, or the right way? Rave Publishing Conference, November 2016 Jason Markos, Director, Platform Capabilities

Related Article service Topic Browse Entity linking What does it mean for a publisher to have a ‘content enrichment strategy’? Delivering an enhanced user experience through enrichment enabled features For example: Related Article service Through automated indexing service Topic Browse Through embedded terms in the article Entity linking Through on the fly, front end text processing

Implications of this feature driven approach Individual features can be cost and time controlled Clear business case and schedule for delivery Technologies can be solution specific Choices can be quickly changed

However… ‘Point solutions’ mean that subsequent implementations do not benefit from previous investment. Barrier to entry for new services remains high – making it difficult to explore new opportunities It diminishes the opportunity for the publisher to add value to the publishing process

An alternative approach…

Content Enrichment vision statement Wiley is a digital-first publisher, with a core competency of enriching content to make it more valuable. Business objectives: Increased relevance, discoverability and usage Increased credibility New value propositions

Framework Community Advertising New product models Business objectives User profiling Usage Workflow integration Discoverability Credibility Enrichment projects Baseline enrichment People Processes Technologies Knowledge Models Framework Knowledge store

Conceptual Architecture Delivery Channels Conceptual Architecture Traditional Content Management & Development Content Delivery Custom Content Acquisition Verticals Content Enrichment eLearning Enrichment Authoring Knowledge Store Text mining KM Development

So how would those earlier examples be different? Related Article service Based on a semantic fingerprint capability, that could be applied to a range of other assets Topic Browse Utilises structured taxonomies that can be developed, and shared across content sets Entity linking Through source content entity identification, that same enrichment can be used for faceting, SEO and TDM services

Initiatives at Wiley Cochrane Library 2.0 Hubs Topic Browse Virtual Issues Related Content Service EMBO Smart Figures Lab Knowledge APIs

The ‘easy way’, is faster and cheaper… in the short term. Conclusion The ‘easy way’, is faster and cheaper… in the short term. The ‘right way’ does come with some challenges: Higher initial investment Longer term view required Harder internal sell But it provides distinct benefits More cost effective in the long term Delivers a platform to pursue new business models Provides a genuine opportunity for a publisher to add value to the content publishing process.

Jason Markos Director, Platform Capabilities jmarkos@wiley.com Thank you Jason Markos Director, Platform Capabilities jmarkos@wiley.com