INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE Overview and Context: Strategic Communications & Change Day 1: January 25, 2017 www.continue.uOttawa.ca

Change Communications Change Management Strategic Communications Change Communications

FOR MOST EXECUTIVES TODAY, YOUR REAL JOB IS CHANGE FOR MOST EXECUTIVES TODAY, YOUR REAL JOB IS CHANGE. IT’S NOT SOMETHING YOU DO IN ADDITION TO YOUR JOB – IT’S AT THE CENTRE OF YOUR JOB Gregory Shea Wharton School of Business

THE FIRST CASUALTY OF CHANGE IS COMMUNICATIONS

IN PREPARING FOR BATTLE, I HAVE ALWAYS FOUND THAT PLANS ARE USELESS, BUT PLANNING IS INDISPENSABLE Dwight D. Eisenhower

ALL STRATEGY IS CHANGE

The invention of the lightbulb was not the result of a continuous improvement exercise on the candle

COMMANDER’S INTENT

ALL STRATEGY-MAKING WALKS ON TWO FEET, ONE DELIBERATE, THE OTHER EMERGENT. FOR JUST AS PURELY DELIBERATE STRATEGY-MAKING PRECLUDES LEARNING, SO PURELY EMERGENT STRATEGY-MAKING PRECLUDES CONTROL. PUSHED TO THE LIMIT, NEITHER APPROACH MAKES MUCH SENSE. Henry Mintzberg Crafting Strategy

NO PLAN SURVIVES CONTACT WITH THE ENEMY Helmuth von Moltke Chief of Staff of the Prussian Army

PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING PLANNING EXPANDS THINKING WHILE FOLLOWING A PLAN LIMITS THINKING. AND THE WHOLE POINT OF DEVELOPING A STRATEGY IS TO IMPROVE INTELLIGENCE, NOT REPLACE IT. Karen Phalen I’m Sorry I Broke Your Company

SO IN A WORLD WHERE EVERYONE IS COMPETING WITH THEIR ANSWERS, HOW DO YOU DIFFERENTIATE YOURSELF FROM EVERYONE ELSE? WITH A QUESTION. Dan Sullivan The Dan Sullivan Question