Maslow’s Hierarchy of Needs

Starter Questions What is motivation? How do you know if you are motivated? How do you know if your workers are motivated?

Why do firms need a motivated workforce? A motivated work force will: Work harder and be more productive. Work to a higher standard of quality. Be more innovative. Stay with the business for longer. Help the business be better than the competition.

Maslow’s Hierarchy of Needs Self-actualization Status needs Social Needs. Safety needs Survival Needs

Maslow’s Hierarchy of Needs Maslow believed the reason people go to work will change – as each need is met they will then be motivated by achieving the next need

Maslow’s Hierarchy of Needs To be creative To achieve ones ambition Self-actualization To be respected To have status To gain recognition Status needs To be part of a team To have friendship To be loved Social Needs. To have job security To have control Safety needs To eat and drink To have somewhere to live Survival Needs

Safety needs Survival Needs Status needs Self-actualization Social Needs. Safety needs Survival Needs Promotion Opportunities Training Opportunities Worker of the Month Award Fringe benefits such as health care and gym membership Bonuses for meeting targets Being Given More Responsibility Status needs Team building day out Social Activities A safe working environment Contract of Employment A salary that meets basic needs