Team #1 Yi Fei Ma Mallory Haynes

History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation

Erica Mills Love for art Moved around

Warm Fuzz Cards was created to brighten days and create smiles. You do not need a reason to send a card; you send a card just for the fun of making someone smile.

Marketing and sales Design Production Accounting and finances

Strengths Strong relationship with retailers and customers Quick feedback Unique designs Small cash investment No overhead Profitable business All sales goals have been successful achieved Successful Advertisement

Weakness No formal business training No graphic design training Low profit margin in retail Potential for financial risk

Opportunities A connection with a senior executive at a large national chain of stores Wedding invitation market and custom corporate card business has growth potential

Threats Low economic period Negative influence on demand Leading competitors have accounted 85 percent of the market Mills may lose the opportunity with the senior executive if she continues with a slow growth process

Slow growth process vs. fast growth process

Accountant/Financial Manager Improve sales and marketing strategies Invest in inventory New designer

Hire an accountant Handle finances Financial advice Pursue opportunity with senior executive Invest in inventory Lower cost for larger production Sales and marketing strategies are a strong asset Mills unique designs attracts customers

History Mission Statement Strategies S.W.O.T. Analysis Core issue Actions Recommendation