Optimizing Your LinkedIn profile Presented by Alison Hector

Why Use LinkedIn? Your peers are using it Superb networking tool Ability to make connections that would otherwise go undetected A number of recruiters solely use LinkedIn

Why use LinkedIn? Jobvite’s 2015 Recruiter Nation Survey

What is LinkedIn? Social network for professional contacts Your professional website Place to express your brand

What is LinkedIn? Main components: Profile Connections Groups

The essentials How to build an invaluable profile

Profile Components Name/headline/company Photo Summary Experience PMP-Certified Project Manager - Known for successfully leading multi-million dollar projects in developing countries vs. Project Manager at AT&T

Profile Components Education

Profile Components Skills and Endorsements Other optional sections (e.g., Volunteer, Organizations, Languages) Recommendations

LinkedIn Connections Connections Level 1 and Level 11 The power of LinkedIn lies within your level II connections

Your connections Personalize your connection request To ask for an introduction to a level 11 connection, consider: What about the individual is interesting to you? What about the organization the individual is affiliated with is interesting to you? Reconnect with your level 1’s once a quarter

A few more notes about connections At least 50 connections are recommended Over 200 is difficult to sustain Do not feel obligated to accept every invitation

Posting Contribute value to your network and be seen as an expert You can search posts, comment, and like

Groups and following Follow groups and companies in your industry Groups help grow your network Groups aid in facilitating conversation with similar individuals

Tips and tricks Additional helpful tips unknown to the basic user

What you can do to have a stellar LinkedIn experience Type your content in Word first Set reminders to reconnect with your level 1’s Add notes on connections’ accounts to assist with remembering details about them Upload your resume as a picture

The job search Use keywords found in job descriptions Narrow down with additional filters Student Job Search