The Internet Jon Herbert NOTE: If you followed an outside link to get to this page, please refer to the Latest Trends section of our website to ensure that you are viewing the most recent version of this table: http://www.pewinternet.org/trends.asp

Technology and The Revolution The Revolutionary Internet Low barriers to access No gatekeepers, limited regulation “Producer Democracy” The Original Anti-Corporate Culture

Growth of the Internet Number of Websites 1998: 2,636,000 2000: 7,128,000 2006: 101,435,253 2007: 142,805,398 (Oct) 2008: 182,226,259 [http://news.netcraft.com/]

Total Sites Across All Domains August 1995 - October 2008

Development of Internet Access

Technological Development The Growth of the Internet … at Speed Why so fast? What’s the effect?

Demographics & Access The “Digital Divide(s)” The “Real” Internet Demographics & Access The “Digital Divide(s)”

of use among different online groups. 73%* of the population reports using the internet or email. Here is a breakdown of use among different online groups. (shown as a percentage of population online) >$75K Income (95%) 18-29 Years Old (90%) College Graduates (91%) 30-49 Years Old (85%) English-Speaking Hispanics (80%) All Whites (75%) Suburban (77%) Urban (74%) 50-64 Years Old (70%) Men (73%) Women (73%) High School Graduates (63%) Rural (63%) All Blacks (59%) <$30K Income (53%) No High School Degree (44%) 65+ Years Old (35%) Spanish-Dominant Hispanics (32%)** *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006.

55%. of the population reports using a high-speed connection (e. g 55%* of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home. Here is a breakdown of use among different online groups. (shown as a percentage of population using a high-speed connection from home) >$75K Income (82%) College Graduates (78%) 18-29 Years Old (69%) 30-49 Years Old (68%) Whites (56%) Suburban (59%) English-Speaking Hispanics (55%) Men (57%) Urban (56%) 50-64 Years Old (49%) Women (52%) Blacks (41%) High School Graduates (39%) Rural (38%) <$30K Income (31%) No High School Degree (29%) 65+ Years Old (19%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org

The “Real” Internet 2 What are the sites? Your problem Portals Service Personal Commercial Your problem Q: How many of you genuinely surf?

The “Real” Internet 3 The Absence of Perfect Information Information Overload? A Few Dominant Companies www.Nielsen-netratings.com http://www.nielsen-online.com/reports.jsp?section=pub_reports&report=parent&period=weekly&panel_type=2

The Economics of the Internet To make a profits in themselves To Make a Profit through retailing of goods Integrating the Virtual and Real Economies

Has the Internet Made a Difference? Interactivity & Web 2.0 Virtual Communities Extension of Consumer Choice The Workplace Reaction of Media Players Journalism

The Future Internet 2 More Broadband Microcasting

Conclusions

Workshop The Internet & “Media Literacy” Authorship & Editorship Sponsorship Objectivity and Purpose Strategy Accuracy? Currency?