Your Task Analysis It is helpful to produce a plan of action (Task Analysis) outlining all the areas you consider important in examining and evaluating the needs of your project. For example: Who will use your product? Remember that this will not only be the end user, but may also be someone who buys the product for another person, or someone who has to distribute it.

How will the product be used? In what environment? Does it need to be stored in a special way? Will it need any special features to ensure it performance? How will it be disposed of – is it reusable or recyclable? Are there any size limitations to the product? What anthropometric data might you need to make the product fit for comfortable use? How much might your target market be prepared to pay for the product? Make a list of the methods you could use to collect this information quickly and effectively.

Here are some suggestions: Interview your target market; Collect information from catalogues, maps, leaflets, the internet, TV; Obtain the information directly by taking measurements from existing products (disassembling an existing product) etc; Visit retail outlets and exhibitions; Use questionnaires and surveys; Take photos or use digital imagery; Use the reference library in the textile room; Use the ‘student read data base’ Look up current product trends; Fashion forecast trends; Directional shopping trips, what would a designer do?

Grade ‘D’ - Task Analysis & Design Brief Will usually consist of a list of decisions that you will carry out during the research and development of the project.

Grade ‘C’- Task Analysis & Design Brief Will usually consist of a mind map with a range of statements and solutions and a short action plan highlighting your planning

Grade‘BM*’ Design Brief and Task Analysis Will usually consist of a range of statements and solutions, in the form of a plan, and a detailed report ,with some notes giving answers that you think will work at this stage in your project. It will also detail how the project is going to be researched and carried out in essence.

Grade ‘BH’ Design Brief analysis Will usually consist of statements, solutions and a written analysis of the design brief in the form of a comprehensive report. You will also discuss how your research will be carried out in greater depth.

Grade ‘BH’ Task Analysis Will usually consist of statements, solutions and a written analysis of the design brief in the form of a comprehensive report. You will also discuss how your research will be carried out in greater depth. Corporate profile Provide a summary of your business along with a brief history. Current situation I will explain what’s happening to bring about the need for the project. For instance, a new product launch that needs advertising. Communication background This will include both previous and present communication activity, such as research, advertising, direct mail, graphic design, public relations etc. Communication task – “the message” What context will the product be used in, what specific message in relation to user am I trying to reach? I will Include pieces of information to be shown in the designed item e.g. text, logos, images etc. Target market Demographics – the age, gender, income, employment, geography, lifestyle of the group I am designing for and want to reach. Objectives What do I you want to achieve? I will make my objectives specific and the results measurable. Available budget I will write up a budget sheet that tells the client if the product is viable . Schedule and deadline I will give the client a realistic schedule of how long the project will take to advance. I will take the following into consideration: Consultation (research, strategy, brief development) Creative (concept and design development) Production (artwork, printing, making, testing and modification suggestions. Delivery As a designer, I am dealing with a client who hasn’t produced a design brief, it’s important to have my own template that you can send them at the beginning. This will show the client my professionalism and ultimately save time.

Grade BH – Contemporary Design Brief

Grade‘A*’- Task Analysis & Design Brief Will usually consist of a comprehensive range of statements and solutions, in the form of a plan and a detailed report of how the project is going to be researched and carried out. People, places, products, and modern technology/science will be part of your discussion at this stage.