Digital Content Strategy Sales and Marketing Executives 2018 Digital Content Strategy Robyn Quinn Digital Content Strategy Robyn Quinn

Robyn Quinn APR, MA, Certified Agile Product Owner President Big Bang Communications @PR4Science 250-415-7020 My background and credentials, why I am PASSIONATE about content The wind beneath the wings of all of our communications efforts, smoke and mirrors only get you so far Digital Content Strategy Robyn Quinn March 21 2018

Subject Matter Experts Questions WELCOME! What is content? Why does it matter? Content Strategy Ways to measure Subject Matter Experts Questions Little Shop of Horrors – Feed me Seymour! Digital Content Strategy Robyn Quinn March 21 2018

Useful trumps passive facts Content Strategy Robyn Quinn March 21 2018

Content Geared to Users. Think Quality over Quantity Consistent Digital Content Strategy Robyn Quinn March 21 2018

“Content strategy helps organizations provide the right content, to the right people, at the right times, for the right reasons.” Meghan Casey The Content Strategy Toolkit Not always about selling but on building stronger relationships with your stakeholders and customers Digital Content Strategy Robyn Quinn March 21 2018

Make sure your online content aligns with traditional and brand /style guide Digital Content Strategy Robyn Quinn March 21 2018

“Alice came to a fork in the road. 'Which road do I take?' she asked. 'Where do you want to go?’ responded the Cheshire Cat. 'I don't know,' Alice answered. 'Then,' said the Cat..... 'it doesn't matter.” Lewis Carroll Alice in Wonderland WHERE DO YOU WANT TO GO? Content Strategy Robyn Quinn March 21, 2018

Start with an audit of your current content. Benchmark! What is it? Product specs, galleries, manuals, Helpful tips, user stories (testimonials), industry trends and impacts Where is it? Website, blog, podcast, Instagram, Facebook, Youtube, partner platform (as guest content) Digital Content Strategy Robyn Quinn March 21 2018

CREATE CURATE AGGREGATE Digital Content Strategy Robyn Quinn March 21 2018

SUBJECT MATTER EXPERTS ….how can they help you develop content? COACHING, SMALL STEPS, EDITING Content Strategy Robyn Quinn March 21 2018

Lets talk about what you think success looks like? Are you realistic? Is it possible to measure ? Do you have the capacity or resources to measure effectively? Content Strategy Robyn Quinn March 21 2018

THANK YOU ! Robyn Quinn Sales & Marketing Executives Victoria @PR4Science 250-415-7020