Worksheet Your Personal Brand In order to create a unique professional profile that captures your audience, you have to be true to your own brand as much as possible. Try to focus on things that you do well, that you are confident about. you do not need to share the answers from this worksheet with anyone. Once you have developed a clear picture of who you would like to project – go back and review your existing online profiles. And ask yourself – is this person reflected? Your Personal Brand Worksheet What do you do? Who do you help serve? What makes you a subject matter expert? What do you consider your greatest career achievements ? List down at least 3 stories which define who you are as a professional, or are pivotal moments in your career? What are your passions at work? What lights the fire in your belly? What are your big ideas?

Your path to success Be clear who you are Connect with your tribe What are the books or articles that have impacted you which you would recommend to others? What are the unique skills you bring? What is your personal style? Are you an extrovert or an introvert? do you like to make jokes or prefer to stick to the facts? What is your career vision? Your path to success Be clear who you are Connect with your tribe Like and share insights