GO USA CARD EXPLORER PASS

1 Smart Destinations Company Confidential Smart Destinations Overview Identified gap in existing travel offerings which failed to serve the market for in-destination activities There is a gap between attractions, tour operators, and the consumer Tour operators losing out on revenue opportunity Give people a means to see what they want and save money and time in the process Maximize the two most precious commodities on any vacation – time and money 50% of the consumers vacation cost is expended as spending money upon arrival at the destinations Again, tour operators losing out on incremental earning

2 Smart Destinations Company Confidential Passes now Available in 14 Major North American Markets Boston 2003 Miami 2005 Orlando 2005 Powder Passport 2005 San Francisco 2004 Seattle 2005 Chicago 2005 San Diego 2005 LA 2005 Maui 2007 Oahu 2005 Blue Ridge 2007 New York 2007 Las Vegas 2008 Toronto 2008 Wine Country 2007 Go Card Destination Explorer Pass Destination Private Label Destination

3 Smart Destinations Company Confidential Go Card Sold in 1,2,3,5 & 7 days durations Unlimited attractions available for use each day Attraction admission granted once per day, unless otherwise noted. Card will expire after use of days Guidebook included. Time restriction on some cities (9:00 AM- 5:30 PM) Discounts available which do not activate card.

4 Smart Destinations Company Confidential Explorer Pass Sold as Choice of 5 cards. Choose 5 attractions from a list of x amount. Attraction admission available only once per card Card will expire 30 days after first use. Admission granted anytime during attractions operating hours. Discounts available which do not activate card.

5 Smart Destinations Company Confidential 425 Leading Attractions in the system

6 Smart Destinations Company Confidential How it works in Market – The Redemption Center Guest Presents the Voucher at Redemption Center Redemption Center staff verifies Guest identity Guest receives Guidebook and Smart Cards valid for the number of days purchased.

7 Smart Destinations Company Confidential Each Destination Includes a FREE full Color Guide Book Local Maps Indicating the Locations of Featured Venues Each Attraction & Each Concession receives a Page Local Color is Introduced through Informative Editorial

8 Smart Destinations Company Confidential How it works in Market – At the Attraction The Attraction Staff take the Card The Card is Dunked into the Terminal The Terminal Tells the Attraction whether to admit the individual or not! At Concessions The Visitor just shows the card for redemption of the offer The Card Holder Presents the Card

9 Smart Destinations Company Confidential Guidebook Wins Customer Praise Popular component of program Free with all Go Cards Pocket-sized form factor Show all included attractions as well as additional tips for making most of visit Maps of destination, transport, etc. Localized editorial Allows attractions & concessions to tell own story directly

10 Smart Destinations Company Confidential Benefits for Customer Value Sightseeing pre-paid in advance to save spending money on arrival Huge savings compared to individual attraction admissions Significant savings at shopping and dining venues Everyone receives a full colour destination specific Guide Book Choice Almost every headline attraction is included in the cards From a days Bicycle Rental in San Francisco To Discounts off a Balloon Ride in Orlando! Flexibility De-mystifies the mystery of planning city break or holiday From an Art Museum to a Waterpark No pre-booking required in advance

11 Smart Destinations Company Confidential Benefits for the Tour Operator Proven product that serves your customers needs 6 year track record endorsed by leading attractions across North America 425 attractions already in the system 2.5 million visits since % customer satisfaction level in 3 rd party research Solid Revenue Opportunity A great way to generate revenue when traditional sources are drying up Average order value in £200 range 14 destinations covering the most visited locations (Orlando, Vegas, NYC, Chicago, etc.) Product relevant to todays consumer Great customer service Clients looking for value – Go Cards offer a great way to demonstrate BEST value for sightseeing / attractions And its easy !

12 Smart Destinations Company Confidential Importance of the SALES AGENT Include Go Card in your sales pitch when selling / booking US cities Find out what sightseeing your customer plans to do whilst in the city Share the benefits / savings of the Go Card Make incremental $$$ for your company