Interpreting Messages

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Please answer the following questions:
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How much do you think the media (film, TV, magazines) influences the way people want to look? Not at all Very much.
Presentation transcript:

Interpreting Messages

The Media Triangle Production Media Text Audience

Media Triangle Using the questions from the Media Triangle, analyze the ad on the following slide

Standard = norm What standards of beauty are projected in movies and advertisements? How do these standards affect students? Women? Men?

Youtube = Dove ad: The Evolution of Beauty (Time-lapse): (1:15mins): http://www.youtube.com/watch?v=iYhCn0jf46U Youtube = Dove ad: The Evolution of Beauty (Time-lapse): (1:15mins): http://www.youtube.com/watch?v=iYhCn0jf46U

The Media's Distortion of Beauty (4:24mins) http://www. youtube

Is this misleading? Is it lying? What is it saying? Is this misleading? Is it lying? How much influence do you really think advertising has on us? Little? A lot?

- Influence of Advertising (2:06mins) http://www. youtube. com/watch

Advertising To Teens (2:46mins): http://www. youtube. com/watch

Brainstorm the negative and positive influences of advertising