connecting the world through games… All of this growth is fueled by our games. How many of you have played one of these? (Pause for audience show)

opens API’s to 100m users may 2007 In 2007, facebook opens their API’s. I also got laughed at for thinking of starting a game company on Facebook. But, Zygna launched Poker, our first social game, and we were profitable that year.

daily active users 50M today! Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09

web 1.0 to 2.0… page rank banner ads adsense IPO’s What is changing in the world today is that we are moving from a SEM world to a social breadcrumbs world. Google was our home page, it was all about net links. Today, it’s becoming more of facebook and twitter that are our home pages and people links and community is what matter. In this new world, we have the ability to create internet treasures that matter to consumers today and perhaps forever.

web 3 – the app economy In 2007, facebook opens their API’s. I also got laughed at for thinking of starting a game company on Facebook. But, Zygna launched Poker, our first social game, and we were profitable that year.

20m daily users 800k sold 220m friend visits web 3 at scale In 2007, facebook opens their API’s. I also got laughed at for thinking of starting a game company on Facebook. But, Zygna launched Poker, our first social game, and we were profitable that year. 220m friend visits

web 3 – the next new internet downloads apps $6b user pay We are web 3 today or the next new internet which is all about people connecting. It will change the rules on doing business, marketing, user interactions and industry economics. (Go through the circles) 3b users web services social gaming…

social applications social applications host portals social plumbing how is it stacking up? new ‘social stack’ social applications causes travel search e-commerce social gaming social applications Today, we have the social plumbing with fb, myspace and twitter and host portals exist on top and true social gaming. In time, this will evolve with more apps sitting on the top. The metrics will change to be reach, retention and revenue. Take e-commerce, (give Amazon example or One King’s Lane) And it will change the way we think about social causes and how we can empower individuals to truly change the world perhaps one book at a time or even one game at a time. host portals facebook, myspace, apple, google, msn, aol, yahoo social plumbing facebook, myspace, twitter, apple, google

can games change the world? $220,000 social goods on yoville… can games change the world? We just took an early step here with our “sweet seeds for haiti” program in Farmville. Players can purchase special crops of which 50% of the proceeds went towards the welfare of children in Haiti. In 2 weeks, we raised a gross amount of $830,000. We have the program on now so go to FV and buy some seeds. This is an exciting time to be on the Internet once again: We all have the ability to participate in this new social stack, change the rules of our industry and make a difference in the lives of many. Perhaps, next year, we will have a host of companies making real money in this new internet and a bunch of new businesses vying to present – signs of a new industry in the making.

$830,000 2 weeks …and on farmville… We just took an early step here with our “sweet seeds for haiti” program in Farmville. Players can purchase special crops of which 50% of the proceeds went towards the welfare of children in Haiti. In 2 weeks, we raised a gross amount of $830,000. We have the program on now so go to FV and buy some seeds. This is an exciting time to be on the Internet once again: We all have the ability to participate in this new social stack, change the rules of our industry and make a difference in the lives of many. Perhaps, next year, we will have a host of companies making real money in this new internet and a bunch of new businesses vying to present – signs of a new industry in the making. $830,000 2 weeks

500 children with meals for a year

thank you