BA 323: Marketing Communications Welcome!

BA 323: Marketing Communications Review syllabus and calendar Attendance/submit cards (for team formation)

BA 323: Marketing Communications On Your Card: Your name, major, class year Prior mktg or adv’g courses, Strengths (skills)/weaknesses Fun facts Conflicts --meetings or presentation dates

BA 323: Case Analyses Client and agency-side overviews Why approach each case from 2 sides?

See also Chapter 2 (esp. Fig 2.1) BA 323: Case Analyses Cases are real brands/services; in real time Analyses should reflect course material See also Chapter 2 (esp. Fig 2.1)

Making Brand-Level Marketing Communication Decisions

Guiding Structure for MarCom Implementation Decisions