Bakery Trends & Best Practice Taiwan Nov. 29, 2011

80cc, NT$15/pc but limited supply: 100pcs per day Application Concept Apply chocolate topping to chocolate panna cotta (pudding). The usage of chocolate topping is about 39% of total ingredients. Sell high or sell low depends on customer’s pricing strategy. The reasons of choosing Chocolate Topping are cost, convenience and ZTF. 3”, NT$85/pc 80cc, NT$15/pc but limited supply: 100pcs per day

Application Concept Plain/ chocolate panna cotta can be the replacement of “pearl” in bubble milk tea or coffee. Plain/ chocolate panna cotta can be used as layer of cake or filling of cake roll. * Plain panna cotta is made from Versatie. Chocolate panna cotta Plain panna cotta

Application Concept CoCo Tea whips Avoset PNW Pasty Topping Less Sweet with rock salt and cheese powder to make savory foamed milk for bubble tea. Successfully sold 6,000cases to Coco Tea Taiwan in 2011. The reason of choosing our product is lower sweetness and ZTF. Apply same idea to CoCo Tea HK. * CoCo Tea has 200 stores in Taiwan and total 500 stores in China, Taiwan, HK and US.

Application Concept Orange cream Strawberry cream Based on Rich’s recipes, Morning Kitchen uses Versatie to prepare orange cream and strawberry cream for waffle. The reason of choosing Versatie is acid tolerance. * Morning Kitchen is chain breakfast with 180 stores island wide

Application Concept Snow ice won the honor of best sweet this Oct. in New York. Local shaved ice store uses Avoset PNW Pastry Topping Less Sweet as ingredient to make snow ice cylinder. The reason of choosing our product is lower sweetness and ZTF. One store uses up 50cs per month during peak season.

Application Concept Cloudy Cupcake mixes Presto Ling You with dairy topping and applies to the decoration of cup cake. The reason of choosing Ling You is cost, stability and ZTF.

Application Concept Crown & Fancy Coffee House applies Avoset QWIP Pastry Topping to beverage. The reason of choosing QWIP is cost and quality. Cocoa Dinosaur Oreo Cafe Latte Frappe Iced Café Mocha Mocha Milk Smoothie with longan

Application Concept Jelly with topping Egg tart with topping

Marketing Concept 7-11 combines Spring Afternoon Tea activity with Mother’s Day promotion. Offer 5% off for every purchase of 2 items. Provide the service of “order at one store and take at another store”.

Selling Idea Puff pastry and cream filling are packed separately. Puff pastry is vacuum packed in order to keep crunchy texture. The design of cream filler is unique and patent. Bake puff pastry 3 minutes or fill in cream filling directly. Enjoy crunchy puff! * Currently they use Whippee to prepare filling. Cream filler Tear open the individual pack of puff pastry Fill in cream filling Enjoy it!

Selling Idea Combine 9 varieties of cakes in one set. Top seller of 7-11 Mother’s Day promotion. Enjoy alone or share with families and friends.

Selling Idea 85C launches bite-sized cake in Nov.. Combine 9 varieties in one box. Enjoy alone or share with families and friends. * Topping: Mix Avoset Composite Can with Whippee. 9 varieties per box, NT$198

Market Trend In order to enhance the citizens’ health, the Taiwanese government encourages bakeries to provide the information of “energy (calorie)” on shelf or corporate website. Taiwanese chef won the Special Prize at The 3rd World of Bread contest in Paris this September. Combine local ingredient- longan honey with western is key to success. Consumers tend to buy food with natural ingredients, e.g. fresh fruit juice, cream cake with fresh fruit…etc.

Market Trend The Taiwanese government cooperates with 7-11 and launches new bread made of rice powder and flour. * The ratio of rice powder to flour is 1:1.

Market Trend Cloudy Cupcake carries forward and develops a lot of varieties. NT$300 NT$250 NT$330 7-11 launched patterned roll in Mother’s Day. It was welcome for its lovely appearance. NT$399/2pcs NT$330 NT$250 NT$300

Packaging Concept Dunkin Donuts Taiwan uses cup as packaging for mini donuts. FamilyMart Japan uses special container to pack desserts with topping.