Why Participate in GIWM? Presenter: Stephen Bruce Syntegra

Introduction

Agenda Mobile and Wireless Leaders Current Market Future Market Corporate Challenges Recommended Actions

Mobile and Wireless Leaders Military Transportation Logistics Field Operations Communications

Agenda Mobile and Wireless Leaders Current Market Future Market Corporate Challenges Recommended Actions

Current Market

Wireless Devices Devices: Lack of Standards Lack of Capability/Usability Rapid Obsolescence

Sample Wireless Devices

Wireless Connections Connection: Lack of Standards Lack of Coverage Slow Time to Market

Sample Cellular Coverage Maps

Wireless Services Service: Lack of Standards Immature Technology Logjam of Vendors

Sample Wireless Vendors

Sample Wireless Vendor Fate

Agenda Mobile and Wireless Leaders Current Market Future Market Corporate Challenges Recommended Actions

Projected Connected Devices Millions 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1,400 1,200 1,000 800 600 400 200 More handsets connected to the Internet than PC's by end of 2003 Projected PC's Connected to the internet (Dataquest 10/98) Projected Cellular Subscribers (Nokia 1998) Projected WAP Handsets (Nokia 1999)

Today’s Global Mobile Market Source: Ovum (Ovum Forecasts: Global Mobile Markets 2001-2005/Chapter B)

Global Mobile Market in 4 Years Note the percentage and number of mobile connections in this slide for 1/1/2005 versus the previous slide for 1/1/2001. While the number of mobile connections will more than double in North America from 2001 to 2005, the percentage of mobile connections in North America slightly decreases. Note the percent growth in Central Asia and the percent decrease in Western Europe. Source: Ovum (Ovum Forecasts: Global Mobile Markets 2001-2005/Chapter B)

Source: CIBC World Markets Smart Phone Services This market is expected to grow from approximately $2 billion in 1998 to a projected size of nearly $100B in 2005. Source: CIBC World Markets

Planned Mobile Applications Enterprise Strategy Plan Mobile and Wireless Infrastructure Choose Technology, Products, and Vendor Develop Middleware Solutions A recent Meta Group survey asked major U.S. corporations for their 2001 mobile application plans. The bar graph illustrates the percent of respondents with plans for developing the respective mobile applications. In developing these applications, the Source: META Group Inc.

Agenda Mobile and Wireless Leaders Current Market Future Market Corporate Challenges Recommended Actions

The Enterprise Challenge Mobile Interface Carriers Protocols Devices CDMA (Sprint, Verzion) TDMA (AT&T) iDEN (Nextel CDPD iMode DoCoMo) GSM (Voice Stream & Worldwide HDML 3.0 WML 1.1 HDML 2.0 eHTML WML 1.2 HTML VoiceXML VoxML NeoPoint Qualcomm Audiovox Motorola TouchPoint Ericsson Mitsubishi Samsung Sanyo Alcatel Nokia RIM Palm VII Palm !!! & V PcketPC Standard IVR Voice Browser V.V.S. CRM SFA Sales Phone eBiz FSA Service Web,edi Larger boxes Standards ERP PM Pager Executive Mobitext (Bell South) Palm.Net CDPD (AT&T) All Telcos KM PDA SCM Voice Content Other… Email Future… Source: META Group Inc.

Executive Challenge Financial Investment Organization Needs Focus: Customer Service and/or Operational Improvement Determine when and how much Organization Needs What skills Where to find the skills Operational Change Time and Cost to Change Impacted Organizations (Sales, Customer Service, etc.) Education and Training Needs Every company, large and small is impacted. The questions that need answering are still the same.

Environmental Factors Sociological Factors Global Factors Market Challenge Technology Factors Evolving Standards Lack of interoperability among products Rapidly Changing Market Human Factors Security and Privacy Environmental Factors Safety, Noise, Health Sociological Factors Interaction Styles Global Factors Language, Culture, Government 3rd World Economics

Agenda Mobile and Wireless Leaders Current Market Future Market Corporate Challenges Recommended Actions

Recommended Actions Assess the mobility requirements of your employees, customers, and partners Assess the impact that mobility will have on your people, processes, and technology Observe the impact that mobility is having on your industry and other industries Challenge everyone to think “outside of the box” Enlist and empower creative minds Look for hard and soft ROI Get started!

Closing Remarks The future of mobile and wireless is only bounded by one’s imagination Syntegra is excited to be a Charter GIWM sponsor We look forward to working with our peers in Minnesota and around the Globe on this Great Adventure