Informative Speaking

What is Informative Speaking? Informative Speaking is a speech serves to provide interesting and useful information to the audience

Main Goal enhance the understanding of the audience. to maintain the interest of the audience. for the audience to remember the speech.

Key Points A speaker should be very knowledgeable about the topic of their informative speech. The topic of an informative speech can range from a detailed method to an abstract concept. Practice any speech multiple times.

Topics generally centers on talking about: people, events, processes, places, things.

Informing an audience about one of these subjects without being persuasive is often a difficult task to complete.

TIPS FOR INFORMATIVE SPEAKING

Analyze the audience. 1

What can the audience be reasonably expected to know What can the audience be reasonably expected to know? If talking to a field of medical professional about cloning, they likely know the basics of DNA. An audience of lay people might not be so fluent in the language of biomedical engineering, and so basic concepts like this will have to be explained. Never presume that an audience has a thorough background in the subject.

Use appropriate language. 2 Use appropriate language.

What are the norms for speaking style for the audience What are the norms for speaking style for the audience? If they expect lots of jargon and specialized language, the speech should be peppered with such language or else the audience will feel like they are being talked down to. If the audience is unfamiliar with these technical terms, avoid using them or introduce them with an explanation of what they mean.

Explain the importance of the topic. 3

Why should the audience listen Why should the audience listen? Will this information improve their lives in some meaningful way? Especially with a captive--involuntary--audience, a speaker must establish a connection between their topic and the interests of the audience.

Express interest in the subject material. 4

Why should an audience listen if the speaker seems just as bored as they do? A speaker who confesses their own interest in the topic might activate the audience to share a similar interest.

Show, don't tell.  5

Don't most people learn through doing or seeing Don't most people learn through doing or seeing? Being told about a process, like cloning, could be informative, but probably not have as great an impact as being shown the process with pictures or perhaps even lab equipment. Informative speeches often benefit from a demonstration or visual aid.

Be specific.  6

Informative speeches thrive on detail, and dive on generalities Informative speeches thrive on detail, and dive on generalities. Audiences are often impressed by detail, but be careful not to become so detail-oriented that the big picture of the speech is lost (missing the forest for the trees).

INFORMATIVE COMMUNICATION

Informative communication means a pro-active approach, rather than a reactive or ad hoc response as issues crop up. Being proactive can avoid problems that arise from an “information vacuum.”

Include five key elements in your communication plan: Objectives and desired outcomes. Strategies Tactics Key Audience Message

Enhance your communication plan.

A number of other elements can enhance the effectiveness of your community’s communication plan.

Delivering Your Speech Credibility - A speaker’s credibility is the amount of trust and belief the speaker inspires in an audience. Enthusiasm - Be enthusiastic about your topic.

Delivering Your Speech Eye contact - Establish eye contact with your listeners. Vocal Variety and Emphasis - Vary your tone, rate, volume, and pitch. Clear Articulation and Enunciation - Be careful not to slur your words.

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