Speech Communications Irresistible Forces: Motive Appeals

Word Bank acquisition ego logical motive appeals motives precedence

Brain Teasers Do people act with their heads or hearts? How can you make your ideas appeal to an audience? What are motive appeals? How should you use motive appeals in a speech? What are ten motive appeals?

Do people act with their heads or hearts? We believe we are governed by logic, but much of our behavior is emotional. We are greatly influenced by our motives, desires, needs, wants, or drives

How can you make your ideas appeal to an audience? Relate your ideas to your listeners’ motives Weight your speech with verbal support (reasons) Show your audience how this information will help them achieve their goals or satisfy their wants (emotions)

What are motive appeals? Images that stimulate audiences’ desires

How should you use motive appeals in a speech? Motivate your listeners throughout your entire speech by using motive appeals which are images that stimulate audience desires

What are ten motive appeals? Self-preservation—the desire to survive Pride—self esteem or a feeling of personal worth Personal Enjoyment—desire for beauty, comfort, recreation Love or Affection—need to give and receive love, to have friends, to share life with others, to promote the common good Acquisition and Saving– desire for ownership Adventure and Curiosity—need for exploration Loyalty—faithfulness to nation, school, city, friends, family Imitation—need to conform Reverence—desire to look up to someone Creating—urge to invent

Word Bank acquisition ego logical motive appeals motives precedence

Assignment Fill out items 1-15 on activity sheet Select three colorful, full page advertisements from magazine and (mount these on construction paper) Identify motive appeals used in each of the three ads (write this on the back) Prepare a one minute report discussing the appeals in each advertisement