Omni-Channel and the New Generation Customer OMNI-CHANNEL RETAIL SOLUTIONS Omni-Channel and the New Generation Customer

OMNI-CHANNEL RETAIL SOLUTIONS Good morning everybody. ETP International is an Omni-channel retail solutions company with more than 25 years’ worth of experience in the industry. Like the company, I too am a little over 25 years old, and I represent the new generation at ETP. What I would like to talk to you about today is how we, in this new generation, spend our time shopping and how you, as retailers, can aim to capture this relatively fresh market space.

Gen Z still shops in store Though this generation grew up not knowing the world before cellular phones, smartphones, and other digital devices, the study found that … 67 percent of Generation Z shop in a bricks-and-mortar store most of the time with another 31 percent shopping in-store sometimes As the statistics here show, 67% of Gen Z shop in a B&M store most of the time. 31% shop in a B&M store sometimes. Indicating that 98% of Gen Z still spend some part of their shopping experience in the store. indicating that 98 percent of Gen Z shop in the store

The Digital Native As you can see, a majority of the younger generation despite researching online, will still go to the store to make a purchase. Research in store, buy online Research online, buy in store Research online, buy online Research in store, buy in store

Retail Space As you can see, the western market is quite saturated when it comes to mall space per capita, with the US having 50 sq ft per capita, which is why we have been hearing so much in the news about store closures and that will continue until the balance is found for the west. However, when looking at Asia, the square footage of mall space per capita also has a lot of room to grow and a majority of the world’s young population resides. Which means that the future of retail in Asia is going nowhere but upwards. So how do we address the needs of the younger population in Asia that prefers a rewarding in-store experience? ETP Omni-Channel.

ETP Omni-Channel Solution Click and Deliver Click and Collect Endless Aisle Click and deliver is relatively simple, a customer orders a product online, and it is picked, packed and shipped to the customer’s desired delivery address. Click and collect means that the customer can order a product online and choose to pick it up at the store, which with today’s customers is the preferred option as it allows them the opportunity to try their items out before committing to a purchase. We enable you to capitalize on every transaction by helping you to capture customer data with our detailed CRM system providing a complete customer profile at each of your stores and your e-commerce portals, regardless of where the customer has registered from. This is where, you, the retailer has the opportunity to cross sell and up sell to the customer. As the customer walks in, tries on their items and moves into the checkout process, the customer service assistant can offer them similar products or if a customer buying history is available, understand the customer before their arrival and plan what products they should offer them based on previous purchases. In addition, the endless aisle functionality gives you a real-time, unified view of inventory across all channels. This will allow you to place an order on behalf of the customer for an unavailable item from a nearby store that has stock present, where the customer can choose to have it sent to the customer’s chosen delivery address, allowing you to retain the business while fulfilling their order from another store, rather than losing the customer due to a lack of stock. Unified View of the Customer Unified View of Inventory

Our Locations To summarize, ETP’s Omni-Channel retail software solutions will help you service your customers to the full extent of their needs while also capturing customer data and increasing in store sales.

Working with over 500 global brands Brands benefiting from the ETP Solution.15,000+ Stores,14 Countries, 200+ Cities Working with over 500 global brands Ladies and gentlemen, I would like to thank you for allowing me your valuable time and I hope I have been able to open a few eyes and possibly even change a couple views. For more information, please feel free to find me, I will be here all day and tomorrow. Also please visit us at our booth opposite the grand ballroom, where we would be delighted to walk you through a demo of the very functions I’ve highlighted in this presentation. I look forward to seeing you there, have a great conference everybody!

Getting It Right In Omni-Channel Retail OMNI-CHANNEL RETAIL SOLUTIONS Getting It Right In Omni-Channel Retail www.etpgroup.com