Argument is everywhere and may seem invisible.

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Presentation transcript:

Argument is everywhere and may seem invisible. Consumers are bombarded with arguments that persuade a potential buyer using real and perceived values.

Discuss: What is real. What is perceived Discuss: What is real? What is perceived? Does it belong in the “bad”, “good”, or “impulsive buyer’s worst nightmare” category?

Denotation vs. Connotation Denotation: Dictionary meaning. Connotation: Implied meaning and/or word associations.

Analyze Print Ad#1 (as a class)

Analyze Print Ad#2 (with a partner)

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