April 2018 April % Change Rooms Sold 455, , %

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April 2018 April 2017 2018 % Change Rooms Sold 455,271 473,294 +4.0% Average Daily Rate $168.35 $169.40 +0.6% Revenue per Available Room $130.05 $130.93 +0.7% Source: Smith Travel Research June TDC Meeting

Market Comparison Rooms Sold – April 2018 Location Rooms Sold % Change St. Pete/Clearwater 473,294 +4.0 Orlando 3,045,386 -3.4% Miami-Hialeah 1,386,036 +3.5% Fort Lauderdale 755,473 +2.1% Tampa 505,555 +3.1% Osceola County 410,455 -6.9% Palm Beach County 396,504 +2.5% Fort Myers 278,398 +0.9% Florida Keys 222,164 -10.7 Sarasota/Bradenton 215,844 +7.8% Bay County 188,995 +6.4% Naples 159,715 -13.3% Florida 10,086,670 +0.2% Source: Smith Travel Research June TDC Meeting

Market Comparison ADR – April 2018 Location Average Daily Rate % Change St. Pete/Clearwater $169.40 +0.6% Florida Keys $297.51 -4.6% Naples $271.71 +5.5% Miami-Hialeah $213.61 +3.3% Palm Beach County $202.14 +5.9% Fort Myers $170.98 -3.9% Sarasota/Bradenton $165.22 +1.4% Fort Lauderdale $165.15 +6.4% Orlando $135.35 +1.9% Bay County $133.99 +9.6% Tampa $131.55 +8.9% Osceola County $98.99 +6.1% Florida $155.62 +2.7% Source: Smith Travel Research June TDC Meeting

Market Comparison RevPAR – April 2018 Location Revenue per Available Room % Change St. Pete/Clearwater $130.93 +0.7% Florida Keys $252.00 -5.6% Naples $204.87 -1.9% Miami-Hialeah $178.04 +6.9% Palm Beach County $159.07 +9.2% Fort Lauderdale $133.98 Fort Meyers $132.30 -5.5% Sarasota/Bradenton $119.49 -1.3% Orlando $109.07 -3.4% Tampa $99.60 +10.2% Bay County $93.46 +12.3% Osceola County $70.50 -2.6% Florida $120.45 +1.3% Source: Smith Travel Research June TDC Meeting

2018 Year to Date 2017 2018 % Change Rooms Sold 1,839,580 1,911,118 +3.9% Average Daily Rate $164.94 $169.80 +2.9% Revenue per Available Room $129.54 $132.51 +2.3% Source: Smith Travel Research June TDC Meeting

Market Comparison Rooms Sold –2018 Year to Date Location Rooms Sold % Change St. Pete/Clearwater 1,911,118 +3.9 Orlando 12,502,326 +2.5% Miami-Hialeah 5,607,766 +3.9% Fort Lauderdale 3,100,347 +1.9% Tampa 2,116,749 Osceola County 1,742,836 +4.1% Palm Beach County 1,660,042 +0.3% Fort Myers 1,198,874 +5.5% Sarasota/Bradenton 899,540 +7.5% Florida Keys 860,232 -12.0% Naples 671,818 -5.1% Bay County 630,473 -0.8% Florida 40,938,992 Source: Smith Travel Research June TDC Meeting

Market Comparison ADR – 2018 Year to Date Location Average Daily Rate % Change St. Pete/Clearwater $169.80 +2.9% Naples $316.97 +10.9% Florida Keys $315.54 +0.4% Miami-Hialeah $243.34 +9.7% Palm Beach County $240.89 +8.7% Fort Myers $201.98 +5.8% Fort Lauderdale $187.46 +8.8% Sarasota/Bradenton $179.10 +3.3% Orlando $140.90 Tampa $140.61 +3.6% Bay County $111.81 +8.6% Osceola County $101.78 +8.0% Florida $166.98 +6.0% Source: Smith Travel Research June TDC Meeting

Market Comparison RevPAR – 2018 Year to Date Location Revenue per Available Room % Change St. Pete/Clearwater $132.51 +2.3% Florida Keys $270.29 +1.0% Naples $251.32 +12.6% Miami-Hialeah $206.24 +14.1% Palm Beach $198.39 +9.4% Fort Myers $168.26 +9.0% Fort Lauderdale $156.41 +8.4% Sarasota/Bradenton $137.33 +1.1% Orlando $117.17 +6.8% Tampa $111.76 +3.3% Osceola County $77.14 +11.1% Bay County $65.23 +3.9% Florida $131.81 +7.2% Source: Smith Travel Research June TDC Meeting

Tourist Development Tax: April Year TDT April % change 2018 $6,081,593 +2.45% 2017 $5,936,232 Tourist Development Tax in Millions June TDC Meeting

Tourist Development Tax: Oct.-April Fiscal Year TDT October - April % change 2018 $36,754,109 +9.74% 2017 $33,492,021 October – April Tourist Development Tax in Millions June TDC Meeting