Audience Extender Reach the right audience at the right time–the moment they’re looking for you. Attract a wider audience. Are you looking to reach more potential customers as well as the right customers? Then the Audience Extender is exactly what you need. Using online retargeting techniques, we make sure that your ads get seen. And it all starts with print. Get more results. Whether it’s a direct mail piece, an insert, or an ad in The Oklahoman, the Audience Extender is an add-on to your print buy, which means that while people are seeing your ads in the mail or in the paper, they are also seeing them online. We do this by utilizing search retargeting techniques to direct people to the online version of your direct mail campaign or your coupon page. By extending the life of your print ad, you get more results. Spend less money. With this blended campaign strategy, you’re spending money on print, but you’re getting digital results too. With a better audience reach and a better ROI, that’s money well spent (and well saved)! • Low minimums • You choose your frequency • You choose the delivery timeline • You choose the geography