Pepsi-Cola

“Be sociable, have a Pepsi” A Focus for Youth: 1958 “Be sociable, have a Pepsi” The new slogan helps Pepsi identify itself with a younger audience. They introduce a new “swirl” designed bottle

Youth: A State of Mind? “Now it’s Pepsi, for those who think young” The new slogan now takes Pepsi further into a focus on youth, by making adults feel younger.

Pepsi Generation “Come alive, you’re in the Pepsi Generation” Pepsi now decides to take advantage of the post-war baby boom. Pepsi is now recognized as a social status more than a soft-drink.

Let the Consumers Decide: 1967 “Taste that beats the others cold. Pepsi pours it on.” Testing shows that consumers choose Pepsi over the competition when chilled. More focus on the product; campaign still remains energetic.

“Join the Pepsi People, Feelin’ Free” 1973: A New Look “Join the Pepsi People, Feelin’ Free”

“Pepsi: The Choice of a New Generation” The “New Generation” campaign earns more than 58 advertising awards. Pepsi re-enters Times Square with 850’ billboard displaying: “America’s Choice.” Pepsi signs Michael Jackson to star in two commercials.

A Move Into the 90’s 1990 brings a new logo Only the eighth in 93 years

GeneratioNext In 1997 Pepsi announces a new campaign that “is about everything that is young and fresh, a celebration of the creative spirit. It is about the kind of attitude that challenges the norm with new ideas at every step of the way.”

Globalization: 2000 Consumers’ Cola Choice 30 markets tested Pepsi Challenge www.pepsi.com Pepsi Points www.pepsistuff.com Sharika Represents Columbia Last, but not least

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