Loughborough Sport Tennis ‘Shaping the Future of Tennis’

David Boddy Local Authority SDO LTA CDO RM Virgin Active TCDM Loughboro Uni LTA Coach & Tutor

Tennis at Loughborough The Tennis project (July 2015) What? Why? Facility development New LTA Academy https://youtu.be/g7q3dZSAQ6Y Why Loughborough? Loughborough Sport; A sporting experience so positive it is life shaping Where History Begins BUCS winners 36 years in a row Academics and sport 54 Athletic Union Clubs (student led, professionally supported) Largest Intramural Hall Sport programme in the country (16 halls, 22 leagues, 34 sports) Sports Facilities Campus based

Size isn’t everything!

Understanding Barriers = Planning Cost Timings Not good enough Length of commitment No other friends play Other sports

Freshers Fayre Aim Introduce the offer – competitive/social Promotion pre event – social media Visual impact/presence – location, outreach? Show the benefits of being involved Is selection a fair process? Data collection (GDPR) Create an atmosphere – music, videos Interactive – other activities, cardio? Incentives – stash, food!

What can I do when I’m here? Coached My Activities Beginners My Learn to Tennis My Progress to Tennis Transition Tennis Advance your Tennis Competition IMS Tennis Social Leagues Social My Activities Cardio Tennis Just Play Tennis AU Club Performance/Dev Adv/Dev

What can I do when I’m here? 7 Strands Coaching Sports Science Sports Psychology Performance Analysis Strength & Conditioning Performance Lifestyle Officiating Marketing & Comms Sports Development Event Management/Support Sports Technology

What are we selling? Membership offer Wider programme USP? Other opportunities within the club Team/club feel Common goals

Who wants what? Team trialist – better than they think (negotiation) Participation players – unsure of the journey Something new to try (selling) Team sports v individual sports More than just playing Haven’t played for a while want to get back into it Social only Membership offer

The Team (Staff) You Committee members or equivalent Coaches Other players Programme users

Any questions? d.boddy@lboro.ac.uk