Advanced Techniques in Report Writing Business Research Methods Advanced Techniques in Report Writing

Introduction Concluding part of Research Activity Communicating research findings, conclusions & recommendations to the sponsoring agency Comprehensive reference document

Report Writing Details of research work in the form a summary document is called a research report Presentation of research report to the sponsoring agency Quality document Systematic Anti-climax Purpose – Supply useful information for policy decisions It reflects the caliber of report writer

Definition A statement of record of ascertained facts Summary statement, facts & figures prepared for the purpose of information, analysis and following up action

Characteristics Complete & Compact Systematic, self-explanatory Solving Marketing Problem Submitted by Researcher to the sponsoring agency Different Types Acts as a line of communication Permanent Record

Importance/Advantages/Functions Organised format Reflects quality of Research work Facilitates policy decisions Permanent Record Base of follow up measures Gives publicity to research work Communication Channel

Essentials Firm Foundation Effective Organisation Suitable Framework Tailored to suit the needs of the readers Informative Concise & Compact Accurate & Reliable Clarity Objectivity Logical Arrangement Visual Devices Graphic Presentation Impressive Language Submitted within the time limits

Guidelines Based on firm foundation & detailed study of the problem Recommendations as per conclusions Simple & lucid style As per well planned framework Brief & Compact Editorial, Presentation & physical Appearance Attractive & Persuasive Needs of sponsoring Agency Read, think, plan, write & Re-write

Contents Introduction Main Body Letter of Transmittal Title Page Index Acknowledgements Description of Marketing Problem Purpose & Scope of Study Methodology Used Summary of Major Findings Main Body Analysis Methodology used for analysis Presentation of Findings

Contents Contd… Conclusions Recommendations Appendices Footnotes & Bibliography Index

Steps Logical Analysis of subject matter Preparation of final outline 1st Rough Draft Rewriting, Correcting & Polishing Finalizing the Layout Final Bibliography Finalization of Report Signatures Submission

Types Communication Purpose Other Oral Written Publication Executives Detailed Study Interim Summary Abstract Report

Ethics in Research Video Areas of Ethical Standards – Personnel Informants/ Respondents Clients Use of Research Findings

Other Considerations Objectivity Confidentiality Anonymity Plagiarism