To Know from Stutts & Barker (1999) Ways Narrtv Thry was applied here Connections to consumerism/advertising Conflicts identified in the overall story (e.g., rationality conflicts vs. value conflicts) How these would tie to Fisher’s narrative rationality (e.g., coherence/fidelity)

Epistemology vs. Methodology In Narratives

Narrative Paradigm Fisher (1984, 1985) Grounded in… belief that humans are storytellers (i.e., of their identities) We’re more persuaded by good story than good argument values, emotions, & aesthetic considerations ground our beliefs & behaviors

Assumptions of each paradigm contrasted

Critical Strengths Captivating Contributed to study of human communication

Criticisms Definition of narrative too broad Not all comm is narrative Inconsistent claims