Statistics Norway’s homepage – experiences with content and design Ragnhild Rein Bore Head of Web and Statbank Dissemination Working Group 15 Nov 2016

Some facts about our homepage Developed 4th quarter 2012 Launched March 1, 2013 Only a few minor changes since then

Concept Presenting Statistics Norway in a sober and trustworthy manner Easy access to the most popular content Presenting news and analysis to journalists

How is the page used? 1 in 5 users start their visit on the homepage Average time spent is 38 seconds Most popular actions: Search Statbank Name search Consumer price index

General feedback from users External users: «Modern», «easy to navigate», «not too cluttered» – in general we receive positive feedback Internal users: «The news releases are too far down on the page», «Too static – nothing happens», «The name statistics has a too prominent place», «I want my (……) on the homepage», «rigid».

Results from user testing, user surveys and interviews Conclusion from Netlife Research: «The main menu and homepage works fine in most of the tests we did. Concentrate on solving challenges further down in the structure»

Some changes we plan on doing Statistics by theme will be the most important navigation principle More flexible template in our CMS