Ad-Supported TV Dominated Twitter’s Top 10 Trending Topics During Key Holiday Time Periods 75% of the aggregated top 10 trending topics across the five.

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Presentation transcript:

Ad-Supported TV Dominated Twitter’s Top 10 Trending Topics During Key Holiday Time Periods 75% of the aggregated top 10 trending topics across the five monitored holiday time periods were ad-supported TV-related topics Thanksgiving Day (11:45a-11:45p) Christmas Eve (8:45p-11:45p) Christmas Day (11:45a-11:45p) New Year’s Eve (8:45p-11:45p) New Year’s Day (8:45p-11:45p) 75% 75% 73% 78% 75% % of Overall Top 10 Trending Topics on Twitter that were ad-supported TV-related during each measurement time period #TVisSOCIAL #HolidaySpecial Source: VAB custom analysis of Top 10 trending Twitter Topics (United States) each night on the :45’s aggregated over each hour between 11a – 11p (11:45a-11:45p) during 11/23/2017, 12/25/17, 1/1/18 and on the :45’s of each primetime hour between 8p-11p (8:45p-11:45p) during 12/24/17 & 12/31/17.