DeLIA Memorial school(hip Wo) Computer & Technology Project Start My BusiNesS Group 02 Leader : Charlize 3A (14) Jonathan 3A (37) shari 3A (33) Reven 3A (36) Gullianna 3A (16)

Table of content Customer Segment 7) Key Resources & Partners Channel 8)Conclusion Value proposition 9) Q&A Channel Customer Relationship Cost Structure Revenue Stream

Customer Segment Our business: Clothes Our target customers mainly consists of teenagers aged 12-18 In 2015 in the USA, clothing accounts for 20% of teen spending. (Source: www.businessindsider.com)

Value Proposition Sponsor Celebrities Advertisements Promotions

Channel Online Shop / Actual Shop Discount sales Free Giveaways

Customer Relationship Handle customer complaints Give out surveys Review customer suggestions Implement inbound marketing Connect online regularly (e.g. Social media, Instagram, Facebook, etc.)

Cost Structure Review of cost structure: 55-65% Raw material cost 5-20% Labor cost 5-10% Rent & Utilities

Revenue Stream We accept visa, master card, eps with $5000 as the maximum payment. We also accept cash. This is very beneficial to the process of payment method.

Key Resources Financial Resources: Business name, Telephone line, Loans, Private investors Human Resources: Employees Physical Resources: Proper locations (proper workspace) Emotional Resources: Maintain sanity Educational Resources: Understanding competition & Gaining in-depth knowledge of the industry

Key Partners Have a successful history together before founding a company Agree on vision Have hard talks about money Decide who the real leader is Ensure each other’s commitment Have compatible, vital skills Compatible styles How to fill other positions Have a plan for the long term

Conclusion Hopefully, this presentation has provided you with very clear insight into the steps, system and process it takes to start a clothing line. It may seem overwhelming at first if this is all new to you, but focusing on one step at a time and taking it slow, you can only grow from there. Nevertheless what type of clothing line we create, whether it’s T-shirts, jeans, sweaters, etc. the information, tools & resources provided in this powerpoint should help you get far in the industry.

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